BUS B860F
BUS B860F |
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APPLIED BUSINESS PROJECT (1 YEAR) |
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Course Coordinator:
Dr Hamid Khurshid, MBA (Harbin Institute of Technology); PhD (LU)
Excluded Combinations
BUS B859; BUS B859C; BUS B859CF; BUS B859F; BUS B860CF
Courses Not Allowed to be Taken Again
BUS B859
Aims
The course aims to further enhance students' ability to fully engage with business and management theories and their applications in a real-world context. By working independently on an applied business project, students will be able to show their ability to integrate knowledge and skills they learnt from the post-graduate programme and past learning experience to address a specified real-world managerial problem or business opportunity. Students will have the opportunity to demonstrate creative and innovative skills in the investigation of business and management issues.
Contents
The course covers the following topics:
Learning Support
There will be a total of 18 hours of lecture hours plus consultation hours over three terms.
Assessment
The continuous assessment portion of the course accounts for 100% of the total course score. It consists of three written assignments (80%) and one compulsory oral presentation (20%). Students are required to submit written assignments via the Online Learning Environment (OLE).
Online Requirement
The course is supported by the Online Learning Environment (OLE). Students can find the latest course information from the OLE. Through the OLE, students can communicate electronically with their tutor and the Course Coordinator as well as other students. Course materials are available in print form but students can also access them online. To access the OLE, students will need to have access to the Internet. The use of the OLE is required for the study of this course.
Equipment and Software
Students will need access to a personal computer with an Internet connection.
Set Book(s)
There is no set textbook for this course. However, to support and facilitate student's learning, selected readings, which include book chapters and journal articles, will be recommended under different study topics.
Course Coordinator: Dr Eric Asante, BSc (UCC); MM (UESTC); MPhil (LU); PhD (LU)
Aims
The course aims to further enhance students' ability to fully engage with business and management theories and apply them in a real-world context. By working independently on an applied business project that addresses a specific managerial problem or explores a business opportunity, students will be able to demonstrate their ability to integrate the knowledge and skills acquired in the post-graduate programme and past learning experience. Students will have the opportunity to put their creative and innovative skills into use during the investigation of business and management issues.
Contents
The course covers the following topics:
Contact hours
There will be a total of 18 lecture hours across three terms. In order for students to achieve the learning outcomes of this course, both lectures and multimedia teaching materials are used to support students' learning. The lectures focus on explaining key theories, knowledge, and case analyses relevant to the applied business project. The course does not have any tutorial classes, but a tutor is assigned to each student to provide academic support and guidance for them to complete the applied business project.
Assessment
The continuous assessment portion of the course accounts for 100% of the total course score. It consists of three written assignments (80%) and one compulsory oral presentation (20%). Students are required to submit written assignments via the Online Learning Environment (OLE).
Set book(s)
There is no set textbook selected for this course. However, to support and facilitate your learning, selected readings which include book chapters and journal articles will be recommended to you under different study topics. The first four listed books available in the HKMU library and the other books (available freely online) may provide you with good references for completing the course:
