課程結構(一年級入學)- 適用於2023-2024學年及以後入學的學生

人文社會科學院 課程與科目 全日制本科生課程 創意廣告及媒體設計榮譽文學士 課程結構(一年級入學)- 適用於2023-2024學年及以後入學的學生

Programme Structure (Year 1 Entry)

 
*Applicable to students admitted in 2023-2024 and thereafter:

Students are required to successfully complete at least 120 credit-units and of which no more than 30 credit-units should be taken at 1000-level.  A student is required to complete:

  • 81 credit-units of core courses;
  • 18 credit-units of elective courses in specific area;
  • 6 credit-units of English Language courses;
  • 6 credit-units of General Education courses; and
  • 9 credit-units of University Core courses.

Year 1  一年級

Course Code

課程編號

Course Title

課程名稱

Credits

學分

AMVE 1001AEF

Studio Art I: Drawing and Life Drawing

美術工作室I:素描與寫生

3

CAMD 1000AEF

Introduction to Advertising Media

廣告媒體學槪論

3

CAMD 1001AEF

Principles and Practices of the Media

媒體理論與實踐

3

CAMD 1002ABF

Introduction to Copywriting

文案創作導論

3

CCA 1005ABF

Media Production Skills

媒體製作技巧

3

ENGL 1101AEF#

University English: Reading and Writing

3

ENGL 1102AEF#

Presentation Skills

3

UNI 1002ABW

University Core – University Core Values

2

UNI 1012ABW

University Core – Social Responsibilities

1

 

Elective course in specific area from Table 1

3

 

General Education course (I)

通識教育科目 (I)

3

# Students who have attained Level 5 or above in DSE (or equivalent) may opt to complete ENGL 1002AEF Classic American Films and/or ENGL 1003AEF British and American Short Stories to fulfil the programme requirements in lieu of ENGL A1101AEF and/or ENGL 1102AEF.

Year 2  二年級

Course Code

課程編號

Course Title

課程名稱

Credits

學分

CCA 2011ACF

Vision of Art Direction

美術指導視野

3

CAMD 2000AEF

Branding and Visual Identity

品牌與視覺形象

3

CAMD 2001ABF

Visual Design and Practices

視覺設計與實踐

3

CAMD 2002ABF

Advertising and Publication Design

廣告製作與出版

3

CAMD 2003AEF

Advertising Audience Behaviour
廣告受眾行為

3

UNI 2002BEW

UNI 2002BCW

University Core – Effective Communication and Teamwork

3

 

Elective course in specific area from Table 1

3

 

Elective course in specific area from Table 1

3

 

Elective course in specific area from Table 1

3

 

General Education course (II)

通識教育科目 (II)

3

Year 3 三年級

Course Code

課程編號

Course Title

課程名稱

Credits

學分

CAMD 3000AEF

Advertising for Digital Media

數碼媒體廣告學

3

CAMD 3001ABF

Creativity and Advanced Copywriting

創意與高階文案寫作

3

CAMD 3002ABF

Multi Camera Studio Production Workshop

多攝影機攝製工作坊

3

AMVE 3003ABF

Cinematic Sound Design

電影聲效設計

3

CAMD 3003AEF

New Media Culture

新媒體文化

3

CAMD 3004AEF

Web Design and Interactive Media

互聯網及互動媒體設計

3

CAMD 3005ABF

Cultural Identities and Advertising

文化身份與廣告

3

CAMD 3006AEF

Research Methods for Advertising and Design

廣告及設計研究方法

3

UNI 3002BEW

UNI 3002BCW

University Core – Entrepreneurial Mindset and Leadership for Sustainability

3

 

Elective in specific area from Table 1

3

Year 4 四年級

Course Code

課程編號

Course Title

課程名稱

Credits

學分

CAMD 4000ABF

Advertising Media Project

廣告媒體專題研習

6

CAMD 4001ABF

Exhibition Design and Event Planning

展覽設計及活動策劃

3

CAMD 4002ABF

Media Law, Policy and Ethics

媒體法律、政策與道德

3

CAMD 4003ABF

Video Production Workshop: E-Advertising

錄像攝製工作坊: 電子廣告

3

CAMD 4004ABF

Museum Studies

博物館學

3

CAMD 4005AEF

Photography for Advertising

廣告攝影

3

CAMD 4006AEF

Strategic Media Planning

策略性媒體規劃

3

CAMD 4007AEF

Social Media Communications and Strategies

社交媒體傳意策略

3

Elective course in specific area from Table 1

3

Table 1: Elective courses in specific area

Course Code

課程編號

Course Title

課程名稱

Credits

學分

AMVE 1000AEF

History of Animation and Visual Effects

動畫與視覺特技史

3

AMVE 1002ABF

Animation Appreciation and Practice

動畫欣賞與實踐

3

AMVE 1003AEF

Animation Principles Workshop

動畫原理工作坊

3

AMVE 1004AEF

Studio Art II: Painting

美術工作室 II: 繪畫

3

AMVE 2000AEF

Alternative Animation

另類動畫

3

AMVE 2001AEF

Animation Production

動畫製作

6

AMVE 2002AEF

Art Direction for Animation and Visual Effects

動畫及視覺特效美術指導

3

AMVE 2003AEF

Character and Set Design

角色及環境設計

3

AMVE 2004AEF

Programming Fundamentals for Animation

動畫編程基礎

3

AMVE 2005ABF

Storytelling and Pre-visualization

故事創作及視覺預覽

3

AMVE 3001ABF

Digital Visual Effects and Compositing

數碼視覺特效及合成

6

AMVE 3007ABF

Visual Communication and Storytelling

視覺傳意及故事創作

3

AMVE 3008ABF

Media and Animation Production

媒體及動畫製作

6

AMVE 4003AEF

Motion Graphics Design

動態圖像設計

3

AMVE 4004AEF

Innovations in Animation and Visual Effects

創新動畫和視覺特效

3

AMVE 4005AEF

Producing and Production Management

製片與製作管理

3

AMVE 4009ABF

Media Management for Interactive Entertainment

互動媒體製作管理

3

AMVE 4010ABF

Sound Design and Visual Effects

聲效設計及視覺特效

6

CCA 1000ACF

Introduction to Film Art

電影藝術概論

3

CCA 1004ACF

Becoming a Writer: From Appreciation to Practices

成為作家:從欣賞到實踐

3

CCA 1006ACF

New Waves of Cinema

電影新浪潮

3

CCA 1007ACF

The Art of Drama: From Text to Stage

戲劇的藝術:從文字到舞台

3

CCA 2000ACF

Visual Culture: Transmedia Writing Workshop

視覺文化:泛媒體寫作坊

3

CCA 2007ACF

Sinophone Cinema

華語電影

3

CCA 2009ACF

The Art of Film Postproduction

電影後期製作藝術

3

CCA 2010ACF

Creative Writing Workshop

創意寫作坊

3

CCA 3000ACF

Writing for the Screen: Aesthetics and Practice

電影編劇:美學與實踐

3

CCA 3002ACF

Reading Films: Theory and Practice

閱讀電影:理論與實踐

3

CCA3006ACF

Witness of the truth: The Craftsmanship on Documentary

看見真相:紀錄片的製作與探索

3

CCA 3008ACF

Media Writing and Editing

媒體寫作與編輯

3

CCA 3009ABF

Sound Production for Film and TV

電影電視聲音製作

3

CCA 3010ACF

The Poetic Avant-Garde: From Concept to Method

走進詩的先鋒派:從觀念到方法

3

CCA 3011ACF

Studies of Film Masters

電影大師研究

3

CCA 3014ACF

Fiction Writing: From Modernism to Postmodernism

小說課:從現代主義到後現代主義

3

CCA 3056ACF

Studies of Literary Masters

文學大師課

3

CCA 3057ABF

Short Film Production

短片製作

3

CCA 3058ACF

The Art of Cinematography and Lighting

電影攝影與燈光藝術

3

CCA 3059ACF

Directing and Producing Workshop

導演與監製工作坊

3

CCA 4001ACF

Transmedial Adaptation for Moving Images

流動影像的跨媒體改編

3

CCA 4002ACF

Writing Radio Play

廣播劇創作

3

CCA 4003ACF

Film, Music and Song Lyrics

電影、音樂與歌詞

3

CCA 4004ACF

Variety Shows: From TV to Online Media

綜藝節目:從電視到網上媒體

3

CCA 4006ACF

Special Topics in Film Genre

類型電影研究專題

3

CCA 4007ACF

Special Topics in Writing and Literature

寫作及文學研究專題

3

IDDA 1000AEF

Introduction to Imaging Design

影像設計導論

3

IDDA 1003AEF

Introduction to Digital Art

數碼藝術導論

3

IDDA 2000AEF

Studio Photography

工作室攝影

3

IDDA 2002AEF

Visual Narrative Workshop

視覺敘事工作坊

3

IDDA 2003AEF

Imaging Technology

影像技術

3

IDDA 3000AEF

Computational Art and Graphics

電腦藝術及圖像

3

IDDA 3002AEF

Experimental Imaging and Video Art

實驗影像及錄像藝術

3

IDDA 3003AEF

Contemporary Photography

當代攝影

3

IDDA 3004AEF

Administration and Management in Art and Design

設計藝術行政及管理

3

IDDA 4004AEF

Experience Design

體驗設計

3

IDDA 4005AEF

Photography and Visual Studies

攝影與視覺研究

3