課程結構(高年級入學)

人文社會科學院 課程與科目 全日制本科生課程 創意廣告及媒體設計榮譽文學士 課程結構(高年級入學)

課程結構(二年級入學)

*Applicable to students admitted from 2021-2022 to 2023-2024:
*適用於2021-2022至2023-2024學年期間入學學生:

For Year 2 entry, students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:

二年級入學的學生必須完成120學分。 當中需包括:

  • 95 credits of compulsory core courses 95學分專門科目;
  • 10 credits of Outside-discipline courses 10學分非專科科目;
  • 5 credits of English Language Enhancement courses 5學分英語科目; and 及
  • 10 credits purpose-designed General Education (GE) courses 10學分通識教育科目
Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Course Code

課程編號

Course Title

課程名稱

Credits

學分

Year 2  二年級 (40 credits)

AMVE A303BF

Cinematic Sound Design

電影聲效設計

5

CAMD A202F

Branding and Visual Identity

品牌與視覺形象

5

CAMD A203BF

Advertising and Publication Design

廣告製作與出版

5

CAMD A204BF

Visual Design and Practices

視覺設計與實踐

5

CCA A307BF

Concepts of Art Direction and Set Design

美術指導與佈景設計概論

5

Electives in English Language Enhancement courses

英語科目

5

Electives in purpose-designed GE courses

通識教育科目

10

Year 3 三年級 (40 credits)

CAMD A300F

New Media Culture

新媒體文化

5

CAMD A302F

Advertising for Digital Media

數碼媒體廣告學

5

CAMD A303BF

Multi Camera Studio Production Workshop

多攝影機攝製工作坊

5

CAMD A304F

Web Design and Interactive Media

互聯網及互動媒體設計

5

CAMD A311BF

Creativity and Advanced Copywriting

創意與高階文案寫作

5

CAMD A312F

Photography for Advertising

廣告攝影

5

Electives in “Outside-discipline” courses

非專科科目

10

Year 4 四年級 (40 credits)

CAMD A305BF

Exhibition Design and Event Planning

展覽設計及活動策劃

5

CAMD A306BF

Museum Studies

博物館學

5

CAMD A307BF

Video Production Workshop: E-Advertising

錄像攝製工作坊電子廣告

5

CAMD A308BF

Media Law, Policy and Ethics

媒體法律、政策與道德

5

CAMD A309BF

Cultural Identities and Advertising

文化身份與廣告

5

CAMD A310F

Strategic Media Planning

策略性媒體規劃

5

CAMD A400BF

Advertising Media Project

廣告媒體專題研習

10

 

5 Credits from English Language Enhancement Elective Courses, such as:
完成以下英文科目,取得5個學分,其中包括:

ENGL A101F

University English Writing Skills

5

ENGL A102F

Classic American Films

5

ENGL A103F

British and American Short Stories

5

ENGL A122F

Presentation Skills

5

ENGL A131F

Introduction to English Fiction

5

ENGL A132F

Introduction to English Drama and Poetry

5

ENGL A203F

Hitchcock Films

5

ENGL A204F

Modern British and American Drama

5

ENGL A205F

Folktales and Children’s Literature in English

5

ENGL A206F

Asian Writings in English

5

ENGL A211F

The Structure of Modern English: Words and Sentences

5

ENGL A212F

English Grammar Analysis

5

ENGL A221F

The Structure of Modern English: Sounds and Meaning

5

ENGL A222F

English Grammar and Usage

5

ENGL A231F

English Literature in the Modern World

5

ENGL A235F

World Englishes and Globalization

5

ENGL A236F

English-Language Media and Pop Culture

5

ENGL A321F

Shakespeare

5

 

10 Credits from the following Outside-discipline Courses, such as:
完成以下非專科科目,取得10個學分,其中包括:

CHIN A165CF

中國人文學科基礎課程:中國文學史

5

CHIN A245CF

中文傳意技巧

5

CHIN A275CF

詩選

5

CHIN A276CF

詞選

5

CHIN A277CF

中國文學導論

5

CHIN A278CF

中國文化導論

5

CHIN A354CF

互聯網在研究上的應用

5

CHIN A356CF

中國現代文學專題

5

CHIN A363CF

新聞寫作概論

5

CHIN A365CF

中國當代文學專題

5

ECON A231F

Introduction to Microeconomics

5

ECON A324F

Global Political Economy

5

MKT B250F

Introduction to Marketing

5

MKT B362F

Marketing Research

5

MKT B366F

Marketing Communications

5

POLS A221F

Introductory Comparative Politics

5

PSYC A221F

Introductory Psychology

5

PSYC A328F

Consumer Psychology

5

PUAD A222F

Introduction to Public Administration

5

SOCI A221F

Social Problems and Social Issues

5

SOCI A325F

Understanding Chinese Society

5

TRAN A261CF

英漢翻譯導論

5

TRAN A271CF

漢英翻譯導論

5

10 credits from General Education Elective Courses provided by the University.
完成由大學所提供的通識教育科目,取得10個學分
*Applicable to students admitted in 2020-2021 and before:
*適用於2020-2021學年及以前入學學生

For Year 2 entry, students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:

二年級入學的學生必須完成120學分。 當中需包括:

  • 95 credits of compulsory core courses 95學分專門科目;
  • 10 credits of Outside-discipline courses 10學分非專科科目;
  • 5 credits of English Language Enhancement courses 5學分英語科目; and 及
  • 10 credits purpose-designed General Education (GE) courses 10學分通識教育科目
Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Course Code

課程編號

Course Title

課程名稱

Credits

學分

Year 2  二年級 (40 credits)

AMVE A303BF

Cinematic Sound Design

電影聲效設計

5

CAMD A200BF

History of Advertising Design

廣告設計史

5

CAMD A202F

Branding and Visual Identity

品牌與視覺形象

5

CAMD A203BF

Advertising and Publication Design

廣告製作與出版

5

CCA A307BF

Concepts of Art Direction and Set Design

美術指導與佈景設計概論

5

Electives in English Language Enhancement courses

英語科目

5

Electives in purpose-designed GE courses

通識教育科目

10

Year 3 三年級

CAMD A300F

New Media Culture

新媒體文化

5

CAMD A301BF

Media and Advertising Writing

媒體及廣告寫作

5

CAMD A302F

Advertising for Digital Media

數碼媒體廣告學

5

CAMD A303BF

Multi Camera Studio Production Workshop

多攝影機攝製工作坊

5

CAMD A304F

Web Design and Interactive Media

互聯網及互動媒體設計

5

PHTO A201BF

Photography and Visual Culture

攝影與視覺文化

5

Outside-discipline courses

非專科科目

10

Year 4 四年級 (40 credits)

CAMD A305BF

Exhibition Design and Event Planning

展覽設計及活動策劃

5

CAMD A306BF

Museum Studies

博物館學

5

CAMD A307BF

Video Production Workshop: E-Advertising

錄像攝製工作坊電子廣告

5

CAMD A308BF

Media Law, Policy and Ethics

媒體法律、政策與道德

5

CAMD A309BF

Cultural Identities and Advertising

文化身份與廣告

5

CAMD A310F

Strategic Media Planning

策略性媒體規劃

5

CAMD A400BF

Advertising Media Project

廣告媒體專題研習

10

 

5 Credits from English Language Enhancement Elective Courses, such as:
完成以下英文科目,取得5個學分,其中包括:

ENGL A101F

University English Writing Skills

5

ENGL A102F

Classic American Films

5

ENGL A103F

British and American Short Stories

5

ENGL A122F

Presentation Skills

5

ENGL A131F

Introduction to English Fiction

5

ENGL A132F

Introduction to English Drama and Poetry

5

ENGL A203F

Hitchcock Films

5

ENGL A204F

Modern British and American Drama

5

ENGL A205F

Folktales and Children’s Literature in English

5

ENGL A206F

Asian Writings in English

5

ENGL A211F

The Structure of Modern English: Words and Sentences

5

ENGL A212F

English Grammar Analysis

5

ENGL A221F

The Structure of Modern English: Sounds and Meaning

5

ENGL A222F

English Grammar and Usage

5

ENGL A231F

English Literature in the Modern World

5

ENGL A235F

World Englishes and Globalization

5

ENGL A236F

English-Language Media and Pop Culture

5

ENGL A321F

Shakespeare

5

Courses previously offered as English Language Enhancement Courses
(No longer offered as ENG course from 2020-2021):

ENGL A104F

World Englishes and Cultures

5

ENGL A105F

Hong Kong Literature in English

5

ENGL A106F

English in Media and Popular Culture

5

ENGL A107F

Children's Literature in English

5

ENGL A108F

English and Popular Song Lyrics

5

ENGL A232F

Socio-Cultural Issues in English Literature I

5

ENGL A320F

Special Topic(s) in British and American Short Stories

5

ENGL A325F

Topic(s) in Chinese-Western Literary Theory and Poetics

5

 

10 Credits from the following Outside-discipline Courses, such as:
完成以下非專科科目,取得10個學分,其中包括:

CHIN A165CF

中國人文學科基礎課程:中國文學史

5

CHIN A245CF

中文傳意技巧

5

CHIN A275CF

詩選

5

CHIN A276CF

詞選

5

CHIN A277CF

中國文學導論

5

CHIN A278CF

中國文化導論

5

CHIN A354CF

互聯網在研究上的應用

5

CHIN A356CF

中國現代文學專題

5

CHIN A363CF

新聞寫作概論

5

CHIN A365CF

中國當代文學專題

5

ECON A231F

Introduction to Microeconomics

5

ECON A324F

Global Political Economy

5

MKT B250F

Introduction to Marketing

5

MKT B362F

Marketing Research

5

MKT B366F

Marketing Communications

5

POLS A221F

Introductory Comparative Politics

5

PSYC A221F

Introductory Psychology

5

PSYC A328F

Consumer Psychology

5

PUAD A222F

Introduction to Public Administration

5

SOCI A221F

Social Problems and Social Issues

5

SOCI A325F

Understanding Chinese Society

5

TRAN A261CF

英漢翻譯導論

5

TRAN A271CF

漢英翻譯導論

5

10 credits from General Education Elective Courses provided by the University.
完成由大學所提供的通識教育科目,取得10個學分

課程結構(三年級入學)

*Applicable to students admitted from 2022-2023 and 2024-2025:
*適用於 2022-2023 及 2024-2025 學年期間入學學生:
A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.
三年級入學的學生必須完成80學分專門科目。

Course Code

課程編號

Course Title

課程名稱

Credits

學分

Year 3  三年級 (40 credits)

AMVE A303BF

Cinematic Sound Design

電影聲效設計

5

CAMD A202F

Branding and Visual Identity

品牌與視覺形象

5

CAMD A300F

New Media Culture

新媒體文化

5

CAMD A302F

Advertising for Digital Media

數碼媒體廣告學

5

CAMD A303BF

Multi Camera Studio Production Workshop

多攝影機攝製工作坊

5

CAMD A304F

Web Design and Interactive Media

互聯網及互動媒體設計

5

CAMD A311BF

Creativity and Advanced Copywriting

創意與高階文案寫作

5

CAMD A312F

Photography for Advertising

廣告攝影

5

Year 4 四年級 (40 credits)

CAMD A305BF

Exhibition Design and Event Planning

展覽設計及活動策劃

5

CAMD A306BF

Museum Studies

博物館學

5

CAMD A307BF

Video Production Workshop: E-Advertising

錄像攝製工作坊電子廣告

5

CAMD A308BF

Media Law, Policy and Ethics

媒體法律、政策與道德

5

CAMD A309BF

Cultural Identities and Advertising

文化身份與廣告

5

CAMD A310F

Strategic Media Planning

策略性媒體規劃

5

CAMD A400BF

Advertising Media Project

廣告媒體專題研習

10

*Applicable to students admitted in 2021-2022 and before:
*適用於2021-2022學年及以前入學學生
A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.
三年級入學的學生必須完成80學分專門科目。

Course Code

課程編號

Course Title

課程名稱

Credits

學分

Year 3  三年級 (40 credits)

AMVE A303BF

Cinematic Sound Design

電影聲效設計

5

CAMD A203BF

Advertising and Publication Design

廣告製作與出版

5

CAMD A300F

New Media Culture

新媒體文化

5

CAMD A301BF

Media and Advertising Writing

媒體及廣告寫作

5

CAMD A302F

Advertising for Digital Media

數碼媒體廣告學

5

CAMD A303BF

Multi Camera Studio Production Workshop

多攝影機攝製工作坊

5

CAMD A304F

Web Design and Interactive Media

互聯網及互動媒體設計

5

PHTO A201BF

Photography and Visual Culture

攝影與視覺文化

5

Year 4 四年級 (40 credits)

CAMD A305BF

Exhibition Design and Event Planning

展覽設計及活動策劃

5

CAMD A306BF

Museum Studies

博物館學

5

CAMD A307BF

Video Production Workshop: E-Advertising

錄像攝製工作坊電子廣告

5

CAMD A308BF

Media Law, Policy and Ethics

媒體法律、政策與道德

5

CAMD A309BF

Cultural Identities and Advertising

文化身份與廣告

5

CAMD A310F

Strategic Media Planning

策略性媒體規劃

5

CAMD A400BF

Advertising Media Project

廣告媒體專題研習

10