DIRECT APPLICATION: BBAHSEMJS
SENIOR YEAR ENTRY
2-YEAR
FULL-TIME, FACE-TO-FACE
DIRECT APPLICATION: BBAHSEMJS
SENIOR YEAR ENTRY
2-YEAR
FULL-TIME, FACE-TO-FACE
The programme aims to provide quality education focusing on the theoretical knowledge and practical skills in various areas including business, management, sports and eSports. By combining multiple disciplines and offering a comprehensive work-based learning project, the programme prepares graduates for developing a career in the sports or eSports industries.
Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:
An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;
An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.
Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.
Students pursuing this programme must successfully complete 80 credits of courses.
Term | Course Code | Course Title | No. of Credits |
|---|---|---|---|
Autumn | MKT B250F | Introduction to Marketing | 5 |
HPM B305F | Event Management | 5 | |
SPM B336F* | Introduction to Athletic Development | 10 | |
SPM B337F* | Special Issues in Athletic Development | 10 | |
Spring | MGT B398F | Business Strategy | 5 |
SPM B336F* | Introduction to Athletic Development | 10 | |
SPM B337F* | Special Issues in Athletic Development | 10 | |
SPM B356F+ | eSports Ecosystem | 5 |
Term | Course Code | Course Title | No. of Credits |
|---|---|---|---|
Autumn | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 |
BUS B398F* | Work-based Learning Project | 20 | |
SPM B357F | eSports Business Planning | 5 | |
Spring | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 |
BUS B368F | Business Issues and Ethics | 5 | |
BUS B398F* | Work-based Learning Project | 20 |
* Courses carry-over from Autumn Term
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.
^ Students admitted via Year 3 entry in or after 2023/24 must complete the four University Core Values Modules, namely Core Value I (Integrity), Core Value II (Fairness), Core Value III (Perseverance), and Core Value IV (Innovation) for graduation.
+ Students who completed this course are eligible for the application of the Esports Industry Facilitation Scheme, organised by Cyberport.
For details of the scholarship, please visit Cyberport's website.
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.
*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
Graduates can seek employment in both traditional sports and fast growing eSports industries. The traditional sports industry involves national sports associations, non-government organisations, government departments, etc., whereas a growing number of job openings can be found in esports organisations which participate in professional leagues, organise competitions, create a livestream event, distribute their content to streaming platforms and/or provide advertising opportunities for other businesses. Opportunities in other industries will be opened up via the transferable skills offered by the programme including marketing, sports science, events managements, etc.
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master's degrees in sport-related areas.
About Admission Procedures
Admissions Team (Undergraduate), Registry
About Programme
Lee Shau Kee School of Business and Administration
