Bachelor of Business Administration with Honours in Business Management

Lee Shau Kee School of Business and Administration Bachelor of Business Administration with Honours in Business Management  
PROGRAMME CODE
JUPAS: JS9230
DIRECT APPLICATION: BBAHMGTJ
ENTRY
YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
4-YEAR
4-YEAR
2-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
 

PROGRAMME CODE

 

ENTRY

STUDY DURATION

MODE OF STUDY


JUPAS: JS9230

DIRECT APPLICATION: BBAHMGTJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR



FULL-TIME, FACE-TO-FACE

 

PROGRAMME CODE

 

ENTRY

 

STUDY DURATION

 

MODE OF STUDY


JUPAS: JS9230

DIRECT APPLICATION: BBAHMGTJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR



FULL-TIME, FACE-TO-FACE

About The Programme

  • Year-1 Entry
  • Senior Year Entry

The Bachelor of Business Administration with Honours in Business Management is a 4-year programme. The programme aims to provide a broad-based education in concepts, theories and practices of business management for those who wish to understand the universality of business management and enjoy enhanced career opportunities in a wide range of business enterprises.

The programme offers students the opportunity to specialize in some of the key areas of business management such as human resource management, international business management, marketing, and supply chain management. It is further designed to equip you with the sound analytical skills needed to respond to a changing environment, as well as interpersonal and business management skills to ensure that theories are put into practice.

The Bachelor of Business Administration with Honours in Business Management aims to provide a broad-based education in concepts, theories and practices of business management for those who wish to understand the universality of business management and enjoy enhanced career opportunities in a wide range of business enterprises.

The programme offers students the opportunity to specialize in some of the key areas of business management such as human resource management, international business management, marketing, and supply chain management. It is further designed to equip you with the sound analytical skills needed to respond to a changing environment, as well as interpersonal and business management skills to ensure that theories are put into practice.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of different aspects of management.
  5. Integrate and apply advanced analytical skills to address issues and make business and management decisions related to complex situations.
  6. Assimilate and synthesise new knowledge in different aspects of management, apply it to solve problems related to management, and develop practical recommendations.

Admission Requirements

  • Year-1 Entry
  • Senior Year Entry

 

Students shall have attained either

 

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

 

in the HKDSE OR an equivalent qualification

 

 

Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:

 

An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;

 

OR

An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.

Programme Structure and Contents

  • Year-1 Entry
  • Senior Year Entry^

During the four years of study, students will need to complete 160 credits of courses. The core courses in the first two years of study cover a wide variety of subject areas in business communication, economics, business law, quantitative methods, business information systems, financial management, financial accounting, marketing and management. These are essential to a professional manager. Students also have to complete 20 credits from Purpose-Designed General Education Courses from fields of study which are different from those of their programmes.

In the third and fourth years of study, students will study advanced courses in human resource management, marketing and international business. In addition, students will study a course in business issues and ethics and a course in investigating entrepreneurial opportunities.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

YEAR 1

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5
Spring
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5

YEAR 2

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B220F*
Integrated Business Functions
30
A purpose-designed general education course#
5
Spring
BUS B220F*
Integrated Business Functions
30
A purpose-designed general education course#
5

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
FIN B281F
Finance for Managers
5
MKT B365F
Services Marketing
5
MKT B366F
Marketing Communications
5
IB B391F^
International Business Environment
5
Spring
BUS B368F
Business Issues and Ethics
5
MKT B362F
Marketing Research
5
MKT B363F
Consumer Behaviour
5
One Business Elective Course
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
IB B461F
International Marketing
5
MGT B441F^
Human Resource Management: A Strategic Approach
5
One Business Elective Course
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
MGT B399F
Management Policy and Strategy
5
MKT B462F
Strategic Marketing
5
One Business Elective Course
5

It is compulsory for students to complete the Global Immersion Programme.

* Courses carry-over from the Autumn Term

# Purpose-Designed General Education Courses:
Students should take General Education courses from fields of study which are different from those of their programmes.

^ Prescribed Elective

Students pursuing this programme must successfully complete 80 credits of courses.

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
MKT B250F
Introduction to Marketing
5
MKT B365F
Services Marketing
5
MKT B366F
Marketing Communications
5
IB B391F#
International Business Environment
5
Spring
MKT B363F
Consumer Behaviour
5
BUS B368F
Business Issues and Ethics
5
MKT B362F
Marketing Research
5
One Business Elective Course
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
IB B461F
International Marketing
5
MGT B441F#
Human Resource Management: A Strategic Approach
5
One Business Elective Course
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
MGT B399F
Management Policy and Strategy
5
MKT B462F
Strategic Marketing
5
One Business Elective Course
5

* Course carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.

# Prescribed Elective

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organizations has become a very important contributor to career success in the internationalized economy. The Undergraduate Global Immersion Programmes (UG-GIP) is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises of four non-credit bearing courses: BUS B081F (Year 1), BUS B082F (Year 2), BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can seek employment in various for profit and not-for profit organizations as entry level professionals and managers.

Further Studies

Opportunities are available for the graduates of this programme to postgraduate studies in Hong Kong and abroad. Some students will continue to study for a Master of Business Administration or other master degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.

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Admissions & Enrolment Office (Undergraduate), Registry

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Lee Shau Kee School of Business and Administration