Bachelor of Business Administration with Honours in Hotel and Sustainable Tourism Management

Lee Shau Kee School of Business and Administration Bachelor of Business Administration with Honours in Hotel and Sustainable Tourism Management
PROGRAMME CODE
BBAHHSTMJS
ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
2-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
 

PROGRAMME CODE

 

ENTRY

STUDY DURATION

MODE OF STUDY


DIRECT APPLICATION: BBAHHSTMJS


SENIOR YEAR ENTRY


2-YEAR


FULL-TIME, FACE-TO-FACE

 

PROGRAMME CODE

 

ENTRY

 

STUDY DURATION

 

MODE OF STUDY


DIRECT APPLICATION: BBAHHSTMJS


SENIOR YEAR ENTRY


2-YEAR


FULL-TIME, FACE-TO-FACE

About The Programme

This programme aims to provide high quality education in theoretical and practical knowledge and skills in various aspects of hotel and sustainable tourism management for those who wish to pursue their careers at managerial level in the hotel or eco-tourism industries.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation's strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of hotel and sustainable tourism management.
  5. Integrate and apply advanced analytical skills to address issues and make business decisions related to hotel and sustainable tourism management.
  6. Assimilate and synthesise new knowledge in hotel and sustainable tourism management, apply it to solve problems related to operation in hotels and eco-tourism, and develop practical recommendations.

Admission Requirements

 

Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:

 

An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;

 

OR

An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.

 

Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.

 

Programme Structure and Contents^

Students pursuing this programme must successfully complete 80 credits of courses.

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
MKT B250F
Introduction to Marketing
5
HPM B305F
Event Management
5
HPM B306F
Cultural Heritage Management
5
HPM B307F
Advanced Tourism Management
5
Spring
BUS B368F
Business Issues and Ethics
5
MGT B398F
Business Strategy
5
TRM B311F
Principles and Practices of Eco-tourism
5
TRM B314F
Urban Tourism
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B398F*
Work-based Learning Project
20
HPM B308F
Advanced Hotel Management
5
TRM B312F
Responsible Tourism and Community Development
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B398F*
Work-based Learning Project
20

* Courses carry-over from Autumn Term

+ Courses carry over from Spring Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.

^ Students admitted via Year 3 entry in or after 2023/24 must complete the four University Core Values Modules, namely Core Value I (Integrity), Core Value II (Fairness), Core Value III (Perseverance), and Core Value IV (Innovation) for graduation.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can develop their career in different tourism and hotel sectors. They can choose to serve either profit or non-profit organisations in the capacity of, for example, professional ecotourism resort hotel managers, ecotourism holiday planners or tourism environmental education officers.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a master's degree in tourism-related areas such as MICE, hotel, tourism marketing or real estate management; or other master's degrees in business-related areas.

Student Activities Highlights

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Enquiries

About Admission Procedures

Admissions Team (Undergraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration