DIRECT APPLICATION: BBAHGMSMJS
SENIOR YEAR ENTRY
2-YEAR
FULL-TIME, FACE-TO-FACE
DIRECT APPLICATION: BBAHGMSMJS
SENIOR YEAR ENTRY
2-YEAR
FULL-TIME, FACE-TO-FACE
The Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management is designed to provide high quality education in theoretical and practical knowledge and skills in various aspects of global marketing and supply chain management for those who wish to pursue their careers as an analyst, manager or specialist in such departments as transportation, logistics, purchasing/procurement, warehousing and international trade.
Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:
An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;
An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.
Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.
Students pursuing this programme must successfully complete 80 credits of courses.
Term | Course Code | Course Title | No. of Credits |
|---|---|---|---|
Autumn | MKT B250F | Introduction to Marketing | 5 |
BIA B350F | Applied Multivariate Analysis for Business | 5 | |
MKT B365F | Services Marketing | 5 | |
SCM B372F | Operations Management: Concepts and Applications | 5 | |
Spring | BUS B368F | Business Issues and Ethics | 5 |
MGT B398F | Business Strategy | 5 | |
SCM B371F | Logistics | 5 | |
SCM B373F | Operations Management: Tools, Models and Analytical Approaches | 5 |
Term | Course Code | Course Title | No. of Credits |
|---|---|---|---|
Autumn | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 |
BIA B358F | Electronic Business Management | 5 | |
IB B461F | International Marketing | 5 | |
SCM B471F | Supply Chain Management I | 5 | |
Spring | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 |
BIA B452F | Business Intelligence and Big Data Analytics | 5 | |
MKT B462F | Strategic Marketing | 5 | |
SCM B472F | Supply Chain Management II | 5 |
* Course carry-over from Autumn Term
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.
^ Students admitted via Year 3 entry in or after 2023/24 must complete the four University Core Values Modules, namely Core Value I (Integrity), Core Value II (Fairness), Core Value III (Perseverance), and Core Value IV (Innovation) for graduation.
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.
*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
Graduates can find work in a wide range of career options in marketing and supply chain management.
Graduates will be able to pursue the following careers:
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a master’s degree related to International Shipping, Logistics and Global Supply Chain Management, or other master’s degrees in business-related areas.
The Chartered Institute of Logistics and Transport in Hong Kong (CILTHK)
BBA (Hons) in Global Marketing and Supply Chain Management receives a full accreditation from CILT. This status is granted to institution whose degree programme fully meets the education requirements for Chartered Membership of the Chartered Institute of Logistics and Transport (CMILT). The students studying in this programme have got the exemption status for membership of the Institute.
Please refer to the CILT website for latest information.
Hong Kong Logistics Association (HKLA)
Graduates of BBA (Hons) in Global Marketing and Supply Chain Management have been academically qualified as members of Hong Kong Logistics Association (HKLA). Students studying in this programme have got the exemption status to join as a student member and can upgrade to full member with appropriate working experience after graduation.
Please refer to the HKLA website for latest information.
The Institute of Purchasing & Supply of Hong Kong (IPSHK)
BBA (Hons) in Global Marketing and Supply Chain Management programme receives a full accreditation from The Institute of Purchasing & Supply of Hong Kong (IPSHK). This status is granted to institution whose degree programme fully meets the education requirements for full membership of IPSHK. Student studying in this programme have got the exemption status to join as a Student Member and upgrade to full member with appropriate working experience after graduation.
Please refer to the IPSHK website for latest information.
About Admission Procedures
Admissions Team (Undergraduate), Registry
About Programme
Lee Shau Kee School of Business and Administration
