Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management

PROGRAMME CODE

JUPAS: JSSU97
DIRECT APPLICATION: BBAHGMSMJ1

ENTRY

YEAR-1 ENTRY

STUDY DURATION

4-YEAR

MODE OF STUDY

FULL TIME,
FACE-TO-FACE

The programme aims to provide students with both theoretical knowledge and practical skills in key aspects of global marketing and supply chain management. Students would acquire fundamental knowledge on the principles of logistics operations, while gaining an in-depth understanding of the role of supply chain management in the marketing strategy of multinational operations.

The programme is suitable for those who wish to pursue a career as an analyst, manager or specialist in such departments as transportation, logistics, purchasing/procurement, warehousing and international trade.

About The Programme

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation's strategies as well as ethical considerations.
  3. Reflect on new ways of thinking and make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of global marketing and supply chain management.
  5. Integrate and apply advanced analytical skills to address issues and make business and marketing decisions related to supply chain management, especially those involved international operation.
  6. Assimilate and synthesise new knowledge in marketing, logistics and supply chain, apply it to solve problems related to global marketing and supply chain management, and develop practical recommendations.

Admission Requirements

Students shall have attained either

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

in the HKDSE OR an equivalent qualification

Programme Structure and Contents

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

YEAR 1
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2000BEF*
Integrated Business Foundation
24
General Education course #
3
Spring
BUS 2000BEF*
Integrated Business Foundation
24
General Education course #
3
YEAR 2
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2020BEF*
Integrated Business Functions
24
UNI 1002ABW
University Core Values
2
UNI 1012ABW
Social Responsibilities
1
Spring
BUS 2020BEF*
Integrated Business Functions
24
UNI 2002BEW
Effective Communication and Teamwork
3
YEAR 3
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 4088BEF
Business Sustainability: Theory and Practice
3
SCM 3072BEF
Operations Management
3
Two Marketing/Supply Chain Management Concentration Electives
6
One Business Elective
3
Spring
BUS 3068BEF
Business Issues and Ethics
3
SCM 3071BEF
Logistics Management
3
SCM 3073BEF
Operations Analytics for Decision Making
3
UNI 3002BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
One Business Elective
3
YEAR 4
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
DB 3047BEF
Digital Marketng
3
SCM 4071BEF
Integrated Supply Chain Management
3
One Marketing/Supply Chain Management Concentration Elective
3
One Business Elective
3
Spring
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
MGT 4098BEF
Business Strategy
3
SCM 4072BEF
Sustainable Supply Chain Management
3
Two Business Electives
6

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

Suggested Study Plan

Course Code
Course Title
No. of Credit-units
BUS 3098BEF
Business Internship
6
DB 3047BEF
Digital Marketing
3
MKT 3062BEF
Marketing Research and Analytics
3
MKT 4062BEF
Strategic Marketing
3
Course Code
Course Title
No. of Credit-units
ACT 3011BEF
Financial Accounting
3
BUS 3090BEF
Environmental, Social and Governance Issues
3
DB 4027BEF
Digital Transformation
3
FIN 3086BEF
Financial Management
3
FINT 3038BEF
E-payment Systems, Cryptocurrencies and Cyber Security
3
FINT 4052BEF
Business Applications of Artificial Intelligence and Big Data
3
IB 3091BEF
International Business Environment
3
IB 3092BEF
Managing International Business
3
IB 4096BEF
Asia Pacific Issues in Management
3
IB 4097BEF
Global Issues in Management
3
MGT 3042BEF
Training and Development
3
MGT 3044BEF
Theory and Design of Organisations
3
MGT 3045BEF
Organisational Behaviour
3
MGT 4041BEF
Strategic Human Resource Management
3
MGT 4044BEF
Negotiation and Conflict Management
3
MGT 4056BEF
Innovation Management
3
SPM 3056BEF
eSports Ecosystem
3

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can find work in a wide range of career options in marketing and supply chain management.

Graduates will be able to pursue the following careers:

  • Supply Chain Manager
  • Logistics Manager
  • Sourcing or Procurement Manager
  • Demand Planning Manager
  • International Transportation Manager
  • Analyst etc.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a master’s degree related to International Shipping, Logistics and Global Supply Chain Management or other master’s degrees in business-related areas.

Professional Recognition

The Chartered Institute of Logistics and Transport in Hong Kong (CILTHK)

BBA (Hons) in Global Marketing and Supply Chain Management receives a full accreditation from CILT. This status is granted to institution whose degree programme fully meets the education requirements for Chartered Membership of the Chartered Institute of Logistics and Transport (CMILT). The students studying in this programme have got the exemption status for membership of the Institute.

Please refer to the CILT website for latest information.

Hong Kong Logistics Association (HKLA)

Graduates of BBA (Hons) in Global Marketing and Supply Chain Management have been academically qualified as members of Hong Kong Logistics Association (HKLA). Students studying in this programme have got the exemption status to join as a student member and can upgrade to full member with appropriate working experience after graduation.

Please refer to the HKLA website for latest information.

The Institute of Purchasing & Supply of Hong Kong (IPSHK)

BBA (Hons) in Global Marketing and Supply Chain Management programme receives a full accreditation from The Institute of Purchasing & Supply of Hong Kong (IPSHK). This status is granted to institution whose degree programme fully meets the education requirements for full membership of IPSHK.  Student studying in this programme have got the exemption status to join as a Student Member and upgrade to full member with appropriate working experience after graduation.

Please refer to the IPSHK website for latest information.

Early Engagement in Industry Through Internships and Site Visits

Student Activities Highlights

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

Enquiries

About Admission Procedures

About Programme