Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management

PROGRAMME CODE

JUPAS: JSSU97
DIRECT APPLICATION: BBAHGMSMJ

ENTRY

YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY

STUDY DURATION

4-YEAR
4-YEAR
2-YEAR

MODE OF STUDY

FULL-TIME, FACE-TO-FACE

PROGRAMME CODE

ENTRY

STUDY DURATION

MODE OF STUDY

JUPAS: JSSU97
DIRECT APPLICATION: BBAHGMSMJ

YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY

4-YEAR
4-YEAR
2-YEAR

FULL-TIME, FACE-TO-FACE

PROGRAMME CODE

ENTRY

STUDY DURATION

MODE OF STUDY

JUPAS: JSSU97
DIRECT APPLICATION: BBAHGMSMJ

YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY

4-YEAR
4-YEAR
2-YEAR

FULL-TIME, FACE-TO-FACE

About The Programme

Year-1 Entry
Senior Year Entry

The Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management is a 4-year programme. The programme is designed to provide high quality education in theoretical and practical knowledge and skills in various aspects of global marketing and supply chain management for those who wish to pursue their careers as an analyst, manager or specialist in such departments as transportation, logistics, purchasing/procurement, warehousing and international trade.

The Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management is designed to provide high quality education in theoretical and practical knowledge and skills in various aspects of global marketing and supply chain management for those who wish to pursue their careers as an analyst, manager or specialist in such departments as transportation, logistics, purchasing/procurement, warehousing and international trade.

Programme Intended Learning Outcomes (PILOs)

Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
Make meaningful contributions as a leader and member in a team setting and communicate effectively.
Command knowledge of the practices and activities of key aspects of global marketing and supply chain management.
Integrate and apply advanced analytical skills to address issues and make business and marketing decisions related to supply chain management, especially those involved international operation.
Assimilate and synthesise new knowledge in marketing, logistics and supply chain, apply it to solve problems related to global marketing and supply chain management, and develop practical recommendations.

Admission Requirements

Year-1 Entry
Senior Year Entry

Students shall have attained either

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

in the HKDSE OR an equivalent qualification

Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:

An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;

OR

An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.

Programme Structure and Contents

Year-1 Entry
Senior Year Entry^

During the four years of study, students will need to complete 160 credits of courses, comprising 85 credits of core courses, 55 credits prescribed concentration courses and 20 credits from Purpose-Designed General Education Courses from fields of study which are different from those of their programmes.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Major

There are 85 credits of core courses and 55 credits of prescribed concentration courses in the major area of study. The core courses in the first two years of study cover a wide variety of topics in business communication, business statistics, business law, accounting, economic system, marketing and information management. These are essential to a professional manager in the business organizations.

In the third and fourth years of study, students will study courses in global marketing and supply chain management. In addition, students will study courses financial management, business ethics, entrepreneurship and management policy and strategies.

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B200F*	Integrated Business Foundation	30
Autumn		A purpose-designed general education course#	5
Spring	BUS B200F*	Integrated Business Foundation	30
Spring		A purpose-designed general education course#	5

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B220F*	Integrated Business Functions	30
Autumn		A purpose-designed general education course#	5
Spring	BUS B220F*	Integrated Business Functions	30
Spring		A purpose-designed general education course#	5

Term	Course Code	Course Title	No. of Credits
Autumn	BIA B350F	Applied Multivariate Analysis for Business	5
	FIN B281F	Finance for Managers	5
	MKT B365F	Services Marketing	5
	SCM B372F	Operations Management: Concepts and Applications	5
Spring	BUS B368F	Business Issues and Ethics	5
	MGT B399F	Management Policy and Strategy	5
	SCM B371F	Logistics	5
	SCM B373F	Operations Management: Tools, Models and Analytical Approaches	5

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	BIA B358F	Electronic Business Management	5
	IB B461F	International Marketing	5
	SCM B471F	Supply Chain Management I	5
Spring	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	BIA B452F	Business Intelligence and Big Data Analytics	5
	MKT B462F	Strategic Marketing	5
	SCM B472F	Supply Chain Management II	5

It is compulsory for students to complete the Global Immersion Programme.

* Courses carry-over from the Autumn Term

^# Purpose-Designed General Education Courses:
Students should take General Education courses from fields of study which are different from those of their programmes.

Term	Course Code	Course Title	No. of Credits
Autumn	MKT B250F	Introduction to Marketing	5
	BIA B350F	Applied Multivariate Analysis for Business	5
	MKT B365F	Services Marketing	5
	SCM B372F	Operations Management: Concepts and Applications	5
Spring	BUS B368F	Business Issues and Ethics	5
	MGT B399F	Management Policy and Strategy	5
	SCM B371F	Logistics	5
	SCM B373F	Operations Management: Tools, Models and Analytical Approaches	5

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	BIA B358F	Electronic Business Management	5
	IB B461F	International Marketing	5
	SCM B471F	Supply Chain Management I	5
Spring	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	BIA B452F	Business Intelligence and Big Data Analytics	5
	MKT B462F	Strategic Marketing	5
	SCM B472F	Supply Chain Management II	5

* Course carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organizations has become a very important contributor to career success in the internationalized economy. The Undergraduate Global Immersion Programmes (UG-GIP) is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises of four non-credit bearing courses: BUS B081F (Year 1), BUS B082F (Year 2), BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

GIP_ST_Australia (Melbourne _ Brisbane)_3

Career and Further Studies

Career Prospects

Graduates can find work in a wide range of career options in marketing and supply chain management.

Graduates will be able to pursue the following careers:

Supply Chain Manager
Logistics Manager
Sourcing or Procurement Manager
Demand Planning Manager
International Transportation Manager
Analyst etc.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master degree related to International Shipping, Logistics and Global Supply Chain Management, or other master degrees in business-related areas.

Professional Recognition

CILT Institute

BBA (Hons) in Global Marketing and Supply Chain Management receives a full accreditation from CILT. This status is granted to institution whose degree programme fully meets the education requirements for Chartered Membership of the Chartered Institute of Logistic and Transport (CMILT). The students studying in this programme have got the exemption status for membership of the Institute.

Please refer to the CILT website for latest information.

Early Engagement in Industry Through Internships and Site Visits

“I am glad to have had the chance to work at cargo-partner, a global logistics company, before I graduate. It is definitely a valuable experience for me.”

“I spent a meaningful summer working as an intern in various departments of DHL Supply Chain. Inspired by the passion, diligence and the “do it once, do it right”spirit of my supervisor and colleagues, I developed a good working attitude. It was a really positive experience which has left me more determined to pursue a career in this profession.”

Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management

PROGRAMME CODE

ENTRY

STUDY DURATION

MODE OF STUDY

About The Programme

Programme Intended Learning Outcomes (PILOs)

Admission Requirements

LEVEL 3 OR ABOVE

LEVEL 3 OR ABOVE

LEVEL 2 OR ABOVE

LEVEL 2 OR ABOVE

LEVEL 2 OR ABOVE

OR

Programme Structure and Contents

YEAR 1

YEAR 2

YEAR 3

YEAR 4

YEAR 3

YEAR 4

Undergraduate Global Immersion Programme

Career and Further Studies

Career Prospects

Further Studies

Professional Recognition

Early Engagement in Industry Through Internships and Site Visits

Student Activities Highlights

Student Achievements

A-Team Student Development Programme

Early Industry Engagement

Leadership Training

Study Tours

Overseas Exchange

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Enquiries

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