Programme:
Bachelor of Arts with Honours in Creative Advertising and Media Design

Students:
Cheung Tsz-kiu
Hung Sau-yi
Lai Hon-him
Leung Kam-hang

Project:
Feed the boars, you are a loser! (餵，你係豬隊友！)

Competition:
Kam Fan Awards – HK4As Students’ Award 2022

Award:
Best Craft of Copy

Students of the Bachelor of Arts with Honours in Creative Advertising and Media Design programme won the Best Craft of Copy award in the Kam Fan Awards – HK4As Students’ Award 2022. Under the theme of the competition “Don’t Feed Wild Boars”, four Year 3 students took part in the competition with their campaign “Feed the boars, you are a loser!” (餵，你係豬隊友！), which comprised a media mix of outdoor installation, bus advertisement and social media viral marketing with the aim to remind people to stop feeding the wild boars.

The Association of Accredited Advertising Agencies of Hong Kong (HK4As) organises the Kam Fan Awards – HK4As Students’ Award every year to encourage and nurture young creative advertising talents. Students from different tertiary institutions are given a theme to work on and compete among each other every year.