DIRECT APPLICATION: BBAHDBJS
SENIOR YEAR ENTRY
2-YEAR
FULL-TIME, FACE-TO-FACE
DIRECT APPLICATION: BBAHDBJS
SENIOR YEAR ENTRY
2-YEAR
FULL-TIME, FACE-TO-FACE
The programme is designed to provide high quality education in various aspects of digital business for those who wish to pursue their careers as an analyst, specialist or manager in digital business environment. It aims to equip students with the knowledge and skills to support transformation and strategic initiatives for enterprise's digital and online presence. Students will also gain practical exposure through intensive industry placement or in-house consultancy projects in their final year of study for enhancement of overall competence and employability.
Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:
An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;
An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.
Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.
Students pursuing this programme must successfully complete 85 credits of courses.
Term | Course Code | Course Title | No. of Credits |
|---|---|---|---|
Autumn | BUS B368F | Business Issues and Ethics | 5 |
DB B247F | Digital Economy and Future of Work | 5 | |
DB B327F | Digital Transformation | 5 | |
DB B347F | Digital Marketing | 5 | |
FINT B338F | E-payment Systems, Cryptocurriencies and Cyber Security | 5 | |
Spring | BIA B452F | Business Intelligence and Big Data Analytics | 5 |
BIA B453F | Social Media and Mobile Business Applications | 5 | |
DB B374F | Consumer Lifestyle and User Experiences | 5 | |
SPM B356F | eSports Ecosystem | 5 |
Term | Course Code | Course Title | No. of Credits |
|---|---|---|---|
Autumn | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 |
BUS B398F* | Work-based Learning Project | 20 | |
MGT B398F | Business Strategy | 5 | |
Spring | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 |
BUS B398F* | Work-based Learning Project | 20 | |
DB B474F | Supply Chain and e-Logistics Management | 5 |
* Courses carry-over from Autumn Term
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.
^ Students admitted via Year 3 entry in or after 2023/24 must complete the four University Core Values Modules, namely Core Value I (Integrity), Core Value II (Fairness), Core Value III (Perseverance), and Core Value IV (Innovation) for graduation.
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.
*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
Under the digital reshaping of local and regional economies, many companies have adopted or planned to adopt digital business strategies. Graduates can seek employment in diversified business functions, such as digital project management, digital transformation, business analysis, digital marketing, customer relationship management, social media analysis, search engine optimization, digital product design, and financial technology, all of which are demanded in nearly all industries.
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master’s degree in business-related areas such as accounting, finance, human resources management, corporate governance, etc.
About Admission Procedures
Admissions Team (Undergraduate), Registry
About Programme
Lee Shau Kee School of Business and Administration
