Bachelor of Business Administration with Honours in Digital Business

Lee Shau Kee School of Business and Administration Bachelor of Business Administration with Honours in Digital Business  
PROGRAMME CODE
JUPAS: JS9261
DIRECT APPLICATION: BBAHDBJ
ENTRY
YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
4-YEAR
4-YEAR
2-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
 

PROGRAMME CODE

 

ENTRY

STUDY DURATION

MODE OF STUDY


JUPAS: JS9261

DIRECT APPLICATION: BBAHDBJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR



FULL-TIME, FACE-TO-FACE

 

PROGRAMME CODE

 

ENTRY

 

STUDY DURATION

 

MODE OF STUDY


JUPAS: JS9261

DIRECT APPLICATION: BBAHDBJ


YEAR-1 ENTRY
YEAR-1 ENTRY
SENIOR YEAR ENTRY


4-YEAR
4-YEAR
2-YEAR



FULL-TIME, FACE-TO-FACE

About The Programme

The programme is designed to provide high quality education in various aspects of digital business for those who wish to pursue their careers as an analyst, specialist or manager in digital business environment. It aims to equip students with the knowledge and skills to support transformation and strategic initiatives for enterprise’s digital and online presence. Students will also gain practical exposure through intensive industry placement or in-house consultancy projects in their final year of study for enhancement of overall competence and employability.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of digital business.
  5. Integrate and apply advanced analytical skills to address issues and make business decisions related to digital transformation and strategies.
  6. Assimilate and synthesise new knowledge in digital business, apply it to solve problems related to operation in digital transformation and economy, and develop practical recommendations.

Admission Requirements

  • Year-1 Entry
  • Senior Year Entry

 

Students shall have attained either

 

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

 

in the HKDSE OR an equivalent qualification

 

 

Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:

 

An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognized by the University;

 

OR

An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognized by the University upon completion of a bridging programme offered by HKMU.

 

Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.

 

Programme Structure and Contents

  • Year-1 Entry
  • Senior Year Entry^

The programme has 160 credits. Students must successfully complete the following requirements within these 160 credits:

  • 70 credits of core courses;
  • 15 credits of prescribed courses;
  • 65 credits of concentration courses; and
  • 10 credits of purpose-designed General Education (GE) courses.

YEAR 1

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5
Spring
BUS B200F*
Integrated Business Foundation
30
A purpose-designed general education course#
5

YEAR 2

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B220F*
Integrated Business Functions
30
DB B247F
Digital Economy and Future of Work
5
Spring
BUS B220F*
Integrated Business Functions
30
FIN B281F
Finance for Managers
5

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B368F
Business Issues and Ethics
5
DB B327F
Digital Transformation
5
DB B347F
Digital Marketing
5
FINT B338F
E-payment Systems, Cryptocurriencies and Cyber Security
5
Spring
BIA B452F
Business Intelligence and Big Data Analytics
5
BIA B453F
Social Media and Mobile Business Applications
5
DB B374F
Consumer Lifestyle and User Experiences
5
SPM B356F
eSports Ecosystem
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B398F*
Work-based Learning Project
20
MGT B399F
Management Policy and Strategy
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B398F*
Work-based Learning Project
20
DB B474F
Supply Chain and e-Logistics Management
5

It is compulsory for students to complete the Global Immersion Programme.

* Courses carry-over from the Autumn Term

# Purpose-Designed General Education Courses:
Students should take General Education courses from fields of study which are different from those of their programmes.

YEAR 3

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B368F
Business Issues and Ethics
5
DB B247F
Digital Economy and Future of Work
5
DB B327F
Digital Transformation
5
DB B347F
Digital Marketing
5
FINT B338F
E-payment Systems, Cryptocurriencies and Cyber Security
5
Spring
BIA B452F
Business Intelligence and Big Data Analytics
5
BIA B453F
Social Media and Mobile Business Applications
5
DB B374F
Consumer Lifestyle and User Experiences
5
SPM B356F
eSports Ecosystem
5

YEAR 4

Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B398F*
Work-based Learning Project
20
MGT B399F
Management Policy and Strategy
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BUS B398F*
Work-based Learning Project
20
DB B474F
Supply Chain and e-Logistics Management
5

* Courses carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a summer bridging course.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organizations has become a very important contributor to career success in the internationalized economy. The Undergraduate Global Immersion Programmes (UG-GIP) is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises of four non-credit bearing courses: BUS B081F (Year 1), BUS B082F (Year 2), BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Under the digital reshaping of local and regional economies, many companies have adopted or planned to adopt digital business strategies. Graduates can seek employment in diversified business functions, such as digital project management, digital transformation, business analysis, digital marketing, customer relationship management, social media analysis, search engine optimization, digital product design, and financial technology, all of which are demanded in nearly all industries.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Professional Management in Digital Business, Master of Business Administration or other master degree in business-related areas such as accounting, finance, human resources management, corporate governance, etc.

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About Admission Procedures

Admissions & Enrolment Office (Undergraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration