Bachelor of Business Administration in Marketing

Lee Shau Kee School of Business and Administration Programme Information   Bachelor of Business Administration in Marketing  

Programme Information for New Students

Programme Regulations

Note: Enrolled students who cannot find their course here should click on the above link ‘Programme Regulations’.

Programme Description

This programme introduces students to the theoretical and practical aspects of marketing including marketing management, consumer behaviour, promotions management, services marketing, marketing strategy and marketing research.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of marketing.
  5. Integrate and apply advanced analytical skills to address issues and make decisions related to marketing.

Programme Requirement

Students pursuing this programme must successfully complete at least 120 credits as follows:

(a) 70 credits of compulsory courses:

Course code
Course title
Credits
Level
ACT B210
Introduction to Accounting
10
Middle
BIS B123
Business Computing Applications
5
Foundation
BUS B103
English and Communications for Business I
5
Foundation
BUS B104
English and Communications for Business II
5
Foundation
BUS B273
Quantitative Analysis for Business
10
Middle
ECON A231
Introduction to Microeconomics
5
Middle
ECON A232
Introduction to Macroeconomics
5
Middle
FIN B280
Introduction to Financial Management
5
Middle
LAW B262
Business Law I
5
Middle
MGT B240
Principles and Practices of Management
5
Middle
MGT B399
Management Policy and Strategy
5
Higher
MKT B250
Introduction to Marketing
5
Middle

(b) 30 credits from courses within the Marketing concentration:

Course code
Course title
Credits
Level
BUS B368
Business Issues and Ethics
5
Higher
IB B461
International Marketing
5
Higher
MKT B362
Marketing Research
5
Higher
MKT B363
Consumer Behaviour
5
Higher
MKT B365
Services Marketing
5
Higher
MKT B366
Marketing Communications
5
Higher
MKT B462
Strategic Marketing
5
Higher

(c) an additional 20 credits, as necessary, from any English and/or Chinese Foundation, Middle or Higher level courses offered by the University.

For details of Professional Recognition, click here.

Choosing the first courses to get started

Undergraduate students taking the BBA programmes in English are recommended to begin their BBA studies with one of the School’s introductory courses such as BUS B103 English and Communications for Business IBIS B123 Business Computing Applications.

They are then free to complete a general degree, or to specialize in a range of business disciplines.

Enquiries

About Admission Procedures

Admissions & Enrolment Team (Distance Learning & Taught Postgraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration