Introduction to Marketing

Home Admissions   Course Information   Introduction to Marketing  

MKT B250

More information: Course Guide
Introduction to Marketing

MKT B250

More information: Course Guide

Introduction to Marketing

Course Start Date
N/A
Course Level
N/A
Length in Terms
N/A
Credits
N/A
Language
N/A
Fees ($) (including lab fees)
N/A
Future Terms
Quota and Schedule
Course Start Date
Course LevelLength in TermsCredits
Language
Fees ($) (including lab fees)
Future Terms
N/A
N/AN/AN/A
N/A
N/A

Course Coordinator: Dr Liang Wai Ki, MBA (Leicester); PhD (Adelaide)

Aims
This course aims to introduce learners to the concept of marketing in the business environment, and to provide them with the opportunity to apply marketing principles, theories and concepts in real cases based on the organizational objectives and other reasonable conceptual frameworks faced by marketers. The course also aims to equip learners with the skills to develop a marketing plan within the Hong Kong marketplace.

Contents
The course covers the following topics:

  • Introduction to marketing and marketing plans
  • Understanding markets and consumers
  • Product and pricing strategies
  • Distribution and promotion strategies
  • Budgeting, implementations and control

Learning support
There will be two two-hour tutorials, two three-hour tutorials and one two-hour surgery.

Assessment
There is one assignment, five online quizzes (multiple choice), and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignment, and submit the assignment via the Online Learning Environment (OLE).

Set book(s)
Kotler, P, Armstrong, G, Ang, S W, Tan, C T, Yau, H M and Leong, S M (2017) Principles of Marketing: An Asian Perspective, 4th edn, Pearson.