课程结构(高年级入学)- 适用于2024-2025学年及以后入学的学生

人文社会科学院 课程与科目 全日制本科生课程 创意广告及媒体设计荣誉文学士 课程结构(高年级入学)- 适用于2024-2025学年及以后入学的学生

Programme Structure (Year 2 Entry)

 
*Applicable to students admitted in 2024-2025 and thereafter:

Students admitted to the programme through Year-2 Entry are required to successfully complete at least 90 credit-units, of which at least 24 credit-units shall be at 3000-level and at least 24 credit-units shall be at 4000-level. A student is required to complete:

  • 66 credit-units of core courses;
  • 15 credit-units of elective courses in specific area; and
  • 9 credit-units of University Core courses.

Year 2  二年级

Course Code

课程编号

Course Title

课程名称

Credits

学分

CCA 2011ACF

Vision of Art Direction

美术指导视野

3

CAMD 2000AEF

Branding and Visual Identity

品牌与视觉形象

3

CAMD 2001ABF

Visual Design and Practices

视觉设计与实践

3

CAMD 2002ABF

Advertising and Publication Design

广告制作与出版

3

CAMD 2003AEF

Advertising Audience Behaviour

广告受众行为

3

UNI 2002BEW

UNI 2002BCW

Effective Communication and Teamwork

3

 

Elective course in specific area from Table 1

3

 

Elective course in specific area from Table 1

3

 

Elective course in specific area from Table 1

3

 

Elective course in specific area from Table 1

3

Year 3 三年级

Course Code

课程编号

Course Title

课程名称

Credits

学分

CAMD 3000AEF

Advertising for Digital Media

数码媒体广告学

3

CAMD 3001ABF

Creativity and Advanced Copywriting

创意与高阶文案写作

3

CAMD 3002ABF

Multi Camera Studio Production Workshop

多摄影机摄制工作坊

3

AMVE 3003ABF

Cinematic Sound Design

电影声效设计

3

CAMD 3003AEF

New Media Culture

新媒体文化

3

CAMD 3004AEF

Web Design and Interactive Media

互联网及互动媒体设计

3

CAMD 3005ABF

Cultural Identities and Advertising

文化身份与广告

3

CAMD 3006AEF

Research Methods for Advertising and Design

广告及设计研究方法

3

UNI 3002BEW

UNI 3002BCW

Entrepreneurial Mindset and Leadership for Sustainability

3

UNI 1002ABW

University Core Values

2

UNI 1012ABW

Social Responsibilities

1

Year 4 四年级

Course Code

课程编号

Course Title

课程名称

Credits

学分

CAMD 4000ABF

Advertising Media Project

广告媒体专题研习

6

CAMD 4001ABF

Exhibition Design and Event Planning

展览设计及活动策划

3

CAMD 4002ABF

Media Law, Policy and Ethics

媒体法律、政策与道德

3

CAMD 4003ABF

Video Production Workshop: E-Advertising

录像摄制工作坊 : 电子广告

3

CAMD 4004ABF

Museum Studies

博物馆学

3

CAMD 4005AEF

Photography for Advertising

广告摄影

3

CAMD 4006AEF

Strategic Media Planning

策略性媒体规划

3

CAMD 4007AEF

Social Media Communications and Strategies

社交媒体传意策略

3

Elective course in specific area from Table 1

3

Programme Structure (Year 3 Entry)

*Applicable to students admitted in 2025-2026 and thereafter:

Students admitted to the programme through Year-3 Entry are required to successfully complete at least 63 credit-units, of which at least 24 credit-units shall be at 3000-level and at least 24 credit-units shall be at 4000-level. A student is required to complete:

  • 51 credit-units of core courses;
  • 3 credit-units of elective courses in specific area; and
  • 9 credit-units of University Core courses.

Year 3 三年级

Course Code

课程编号

Course Title

课程名称

Credits

学分

CAMD 3000AEF

Advertising for Digital Media

数码媒体广告学

3

CAMD 3001ABF

Creativity and Advanced Copywriting

创意与高阶文案写作

3

CAMD 3002ABF

Multi Camera Studio Production Workshop

多摄影机摄制工作坊

3

AMVE 3003ABF

Cinematic Sound Design

电影声效设计

3

CAMD 3003AEF

New Media Culture

新媒体文化

3

CAMD 3004AEF

Web Design and Interactive Media

互联网及互动媒体设计

3

CAMD 3005ABF

Cultural Identities and Advertising

文化身份与广告

3

CAMD 3006AEF

Research Methods for Advertising and Design

广告及设计研究方法

3

UNI 2002BEW

UNI 2002BCW

Effective Communication and Teamwork

3

UNI 3002BEW

UNI 3002BCW

Entrepreneurial Mindset and Leadership for Sustainability

3

UNI 1002ABW

University Core Values

2

UNI 1012ABW

Social Responsibilities

1

Year 4 四年级

Course Code

课程编号

Course Title

课程名称

Credits

学分

CAMD 4000ABF

Advertising Media Project

广告媒体专题研习

6

CAMD 4001ABF

Exhibition Design and Event Planning

展览设计及活动策划

3

CAMD 4002ABF

Media Law, Policy and Ethics

媒体法律、政策与道德

3

CAMD 4003ABF

Video Production Workshop: E-Advertising

录像摄制工作坊: 电子广告

3

CAMD 4004ABF

Museum Studies

博物馆学

3

CAMD 4005AEF

Photography for Advertising

广告摄影

3

CAMD 4006AEF

Strategic Media Planning

策略性媒体规划

3

CAMD 4007AEF

Social Media Communications and Strategies

社交媒体传意策略

3

Elective course in specific area from Table 1

3

Table 1: Elective courses in specific area

Course Code

课程编号

Course Title

课程名称

Credits

学分

AMVE 1000AEF

History of Animation and Visual Effects

动画与视觉特技史

3

AMVE 1002ABF

Animation Appreciation and Practice

动画欣赏与实践

3

AMVE 1003AEF

Animation Principles Workshop

动画原理工作坊

3

AMVE 1004AEF

Studio Art II: Painting

美术工作室 II: 绘画

3

AMVE 2000AEF

Alternative Animation

另类动画

3

AMVE 2001AEF

Animation Production

动画制作

6

AMVE 2002AEF

Art Direction for Animation and Visual Effects

动画及视觉特效美术指导

3

AMVE 2003AEF

Character and Set Design

角色及环境设计

3

AMVE 2004AEF

Programming Fundamentals for Animation

动画编程基础

3

AMVE 2005ABF

Storytelling and Pre-visualization

故事创作及视觉预览

3

AMVE 3001ABF

Digital Visual Effects and Compositing

数码视觉特效及合成

6

AMVE 3007ABF

Visual Communication and Storytelling

视觉传意及故事创作

3

AMVE 3008ABF

Media and Animation Production

媒体及动画制作

6

AMVE 4003AEF

Motion Graphics Design

动态图像设计

3

AMVE 4004AEF

Innovations in Animation and Visual Effects

创新动画和视觉特效

3

AMVE 4005AEF

Producing and Production Management

制片与制作管理

3

AMVE 4009ABF

Media Management for Interactive Entertainment

互动媒体制作管理

3

AMVE 4010ABF

Sound Design and Visual Effects

声效设计及视觉特效

6

CCA 1000ACF

Introduction to Film Art

电影艺术概论

3

CCA 1004ACF

Becoming a Writer: From Appreciation to Practices

成为作家:从欣赏到实践

3

CCA 1006ACF

New Waves of Cinema

电影新浪潮

3

CCA 1007ACF

The Art of Drama: From Text to Stage

戏剧的艺术:从文字到舞台

3

CCA 2000ACF

Visual Culture: Transmedia Writing Workshop

视觉文化:泛媒体写作坊

3

CCA 2007ACF

Sinophone Cinema

华语电影

3

CCA 2009ACF

The Art of Film Postproduction

电影后期制作艺术

3

CCA 2010ACF

Creative Writing Workshop

创意写作坊

3

CCA 3000ACF

Writing for the Screen: Aesthetics and Practice

电影编剧:美学与实践

3

CCA 3002ACF

Reading Films: Theory and Practice

阅读电影:理论与实践

3

CCA3006ACF

Witness of the truth: The Craftsmanship on Documentary

看见真相:纪录片的制作与探索

3

CCA 3008ACF

Media Writing and Editing

媒体写作与编辑

3

CCA 3009ABF

Sound Production for Film and TV

电影电视声音制作

3

CCA 3010ACF

The Poetic Avant-Garde: From Concept to Method

走进诗的先锋派:从观念到方法

3

CCA 3011ACF

Studies of Film Masters

电影大师研究

3

CCA 3014ACF

Fiction Writing: From Modernism to Postmodernism

小说课:从现代主义到后现代主义

3

CCA 3056ACF

Studies of Literary Masters

文学大师课

3

CCA 3057ABF

Short Film Production

短片制作

3

CCA 3058ACF

The Art of Cinematography and Lighting

电影摄影与灯光艺术

3

CCA 3059ACF

Directing and Producing Workshop

导演与监制工作坊

3

CCA 4001ACF

Transmedial Adaptation for Moving Images

流动影像的跨媒体改编

3

CCA 4002ACF

Writing Radio Play

广播剧创作

3

CCA 4003ACF

Film, Music and Song Lyrics

电影、音乐与歌词

3

CCA 4004ACF

Variety Shows: From TV to Online Media

综艺节目:从电视到网上媒体

3

CCA 4006ACF

Special Topics in Film Genre

类型电影研究专题

3

CCA 4007ACF

Special Topics in Writing and Literature

写作及文学研究专题

3

IDDA 1000AEF

Introduction to Imaging Design

影像设计导论

3

IDDA 1003AEF

Introduction to Digital Art

数码艺术导论

3

IDDA 2000AEF

Studio Photography

工作室摄影

3

IDDA 2002AEF

Visual Narrative Workshop

视觉叙事工作坊

3

IDDA 2003AEF

Imaging Technology

影像技术

3

IDDA 3000AEF

Computational Art and Graphics

电脑艺术及图像

3

IDDA 3002AEF

Experimental Imaging and Video Art

实验影像及录像艺术

3

IDDA 3003AEF

Contemporary Photography

当代摄影

3

IDDA 3004AEF

Administration and Management in Art and Design

设计艺术行政及管理

3

IDDA 4004AEF

Experience Design

体验设计

3

IDDA 4005AEF

Photography and Visual Studies

摄影与视觉研究

3