The Lee Shau Kee School of Business and Administration (B&A) has been collaborating with LaLiga to foster student exchange activities since late 2020. Recently, Year 3 students from the Sports and Recreational Management programme and the Sports and eSports Management programme travelled to Spain for a two-week study tour. During the trip, they attended courses organised by the LaLiga Business School and visited the football clubs of various LaLiga teams to learn about their operations and crisis management. They also watched live LaLiga matches to experience the football fever first-hand!
We visited the sports magazine publisher Motorpress Ibérica and learnt about the organisation of Women's Race. It shed light on the key elements of holding a successful sports event — meticulous planning, strong partnerships, and a focus on delivering a memorable experience to all stakeholders involved.
After attending the lectures by the LaLiga Business School, I understood the challenges of expanding sports brands globally. It's necessary to adapt to diverse cultures and markets, which requires the company to thoroughly comprehend local customs, inclinations and laws.
We visited the sports magazine publisher Motorpress Ibérica and learnt about the organisation of Women's Race. It shed light on the key elements of holding a successful sports event — meticulous planning, strong partnerships, and a focus on delivering a memorable ex-perience to all stakeholders involved.
After attending the lectures by the LaLiga Business School, I understood the challenges of expanding sports brands globally. It's necessary to adapt to diverse cultures and markets, which requires the company to thoroughly comprehend local customs, inclinations and laws.
