Note: Enrolled students who cannot find their course here should click on the above link “Programme Requirements”.
This programme helps students to develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, students will be equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills.
Students pursuing this programme must successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level. Students are required to complete:
(a) 9 credit-units of University Core courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
UNI 1001ABW | ^ | University Core Values | 2 | 1000-level |
UNI 1011ABW | ^ | Social Responsibilities | 1 | 1000-level |
UNI 2001BEW | ^ | Effective Communication and Teamwork | 3 | 2000-level |
UNI 3001BEW | ^ | Entrepreneurial Mindset and Leadership for Sustainability | 3 | 3000-level |
(b) 78 credit-units of Core courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
BUS 1000BED | An Introduction to Business and Management | 18 | 1000-level | |
BUS 1030BED | Making Your Learning Count | 6 | 1000-level | |
BUS 2007BED | Shaping Business Opportunities | 18 | 2000-level | |
BUS 2070BED | ^ | Communication Skills for Business and Management | 9 | 2000-level |
BUS 3027BED | Creating Futures: Sustainable Enterprise and Innovation | 9 | 3000-level | |
MGT 4002BED | ^ | Strategic Management | 18 | 4000-level |
(c) 27 credit-units of Marketing Concentration courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
MKT 3006BED | Understanding Customers | 18 | 3000-level | |
MKT 4028BED | ^ | Marketing in Action | 9 | 4000-level |
(d) 6 credit-units, as necessary, from any English and/or Chinese 1000-level, 2000-level, 3000-level or 4000-level courses (other than ENGL 1101AED, ENGL 1202EED, ENGL 1101AEF, ENGL 1202EEF) offered by the University.
^ New course, subject to final approval by the University for presentation but likely to be available.
 Students are required to complete 120 credit-units but they may opt to graduate with a lower qualification, Associate of Business [ABUS] (60 credit-units) after completing the required number of credit-units and fulfilling the requirements of the programme regulations. |
Undergraduate students taking the BBAHMM programme in English are recommended to begin their BBAHMM studies with BUS 1000BED An Introduction to Business and Management.
About Admission Procedures
Admissions & Enrolment Team (Distance Learning), Registry
About Programme
Lee Shau Kee School of Business and Administration
