Shaping Business Opportunities

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BUS 2007BED

More information: Course Guide
Shaping Business Opportunities

BUS 2007BED

More information: Course Guide

Shaping Business Opportunities

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Course Coordinator:

Chan Hoi-yi, BBA (Hons), MSc (CUHK)

Aims

The course aims to develop students' understanding of business and management practice. It discusses innovation as a key feature of the contemporary business context. It comprehensively explores how organisations work by looking at internal functions, including operations management, human relations, finance and marketing. It also provides students with opportunities to learn about how the external environment shapes the way businesses respond to global challenges.

Contents

The course covers the following topics:

  • Innovation as a key feature of contemporary business practice
  • How organisations work – operations management, human relations, finance and marketing
  • The external environment for businesses
  • Competing in a global context
  • Building long-term success

Learning support

There will be eight two-hour online lectures, three two-hour online surgeries, 28 one-hour surgeries and five six-hour compulsory face-to-face day schools.

The dates for the compulsory face-to-face day school(s) are as follows:

SessionDate
121 or 22 October 2023 (Saturday or Sunday)
29 or 10 December 2023 (Saturday or Sunday)
32 or 3 March 2024 (Saturday or Sunday)
416 or 17 March 2024 (Saturday or Sunday)
513 or 14 April 2024 (Saturday or Sunday)


The timetable displayed above is provisional and is subject to change without notification. You should check the confirmed timetable via MyHKMU of the HKMU website (Current Students) before term starts.

Assessment

There are online lecture polls, three assignments, one compulsory oral presentation and four application-based assessments to be conducted during compulsory face-to-face day schools. Assignments should be prepared with Microsoft Word and submitted to Turnitin for plagiarism checking via the Online Learning Environment (OLE).

Equipment

Students will need access to a personal computer with an Internet connection.

Set book(s)

To be advised.