Strategic Management

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MGT 4002BED

Course Guide
Strategic Management

MGT 4002BED

Course Guide

Strategic Management

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Course Coordinator:

To be announced

Aims

The course aims to equip the student with the knowledge and understanding of the importance of how strategic management theories and models can be applied in different contexts and how they inform decision making. Students will develop a skill set founded on strategic management theory, which will allow them to become an active actor in the strategy process that organisations deploy to ensure their long-term success.

Contents

The course covers the following topics:

  • Introduction to strategic management
  • Core concepts of vision, mission, values and goals
  • Evaluate the performance of the firm
  • External environment analysis
  • Internal environment analysis
  • Competitive strategies and its influence on organisations
  • Understand the importance of value creation
  • Expansion and growth in the emerging market
  • Strategy implementation

Learning support

There will be eight two-hour online lectures, 32 one-hour online surgery and four six-hour compulsory face-to-face day schools.

The dates for the compulsory face-to-face day school(s) are as follows:

SessionDate
124 February 2024 or 25 February 2024 (Saturday or Sunday)
29 March 2024 or 10 March 2024 (Saturday or Sunday)
322 June 2024 or 23 June 2024 (Saturday or Sunday)
420 or 21 July 2024 (Saturday or Sunday)


The timetable displayed above is provisional and is subject to change without notification. You should check the confirmed timetable via MyHKMU of the HKMU website (Current Students) before term starts.

Assessment

There are two assignments, one application-based assessment, eight lecture polls, one compulsory oral presentation and a final exam. Assignments should be prepared with Microsoft Word, and submitted to Turnitin for plagiarism checking via the Online Learning Environment (OLE).

Equipment

Students will need access to a personal computer with an Internet connection.

Set book(s)

Dess, G., McNamara, G., Eisner, A. & Lee, S-H (2021). Strategic Management: Text and Cases (10th ed.). McGraw-Hill.

Remarks

This is a two-term course starting in the Spring Term with teaching activities in the Summer Term. The course will end in the Summer Term.