Programme Structure (Senior Year Entry)

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Programme Structure (Year 2 Entry)

*Applicable to students admitted from 2021-2022 to 2023-2024:

*適用於2021-2022至2023-2024學年期間入學學生：

For Year 2 entry, students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:

95 credits of compulsory core courses;
10 credits of Outside-discipline courses;
5 credits of English Language Enhancement courses; and
10 credits purpose-designed General Education (GE) courses.

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Course Code 課程編號	Course Title 課程名稱	Credits 學分
Year 2 二年級 (40 credits)
AMVE A303BF	Cinematic Sound Design 電影聲效設計	5
CAMD A202F	Branding and Visual Identity 品牌與視覺形象	5
CAMD A203BF	Advertising and Publication Design 廣告製作與出版	5
CAMD A204BF	Visual Design and Practices 視覺設計與實踐	5
CCA A307BF	Concepts of Art Direction and Set Design 美術指導與佈景設計概論	5
	Electives in English Language Enhancement courses 英語科目	5
	Electives in purpose-designed GE courses 通識教育科目	10
Year 3 三年級 (40 credits)
CAMD A300F	New Media Culture 新媒體文化	5
CAMD A302F	Advertising for Digital Media 數碼媒體廣告學	5
CAMD A303BF	Multi Camera Studio Production Workshop 多攝影機攝製工作坊	5
CAMD A304F	Web Design and Interactive Media 互聯網及互動媒體設計	5
CAMD A311BF	Creativity and Advanced Copywriting 創意與高階文案寫作	5
CAMD A312F	Photography for Advertising 廣告攝影	5
	Electives in “Outside-discipline” courses 非專科科目	10
Year 4 四年級 (40 credits)
CAMD A305BF	Exhibition Design and Event Planning 展覽設計及活動策劃	5
CAMD A306BF	Museum Studies 博物館學	5
CAMD A307BF	Video Production Workshop: E-Advertising 錄像攝製工作坊: 電子廣告	5
CAMD A308BF	Media Law, Policy and Ethics 媒體法律、政策與道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份與廣告	5
CAMD A310F	Strategic Media Planning 策略性媒體規劃	5
CAMD A400BF	Advertising Media Project 廣告媒體專題研習	10

5 Credits from English Language Enhancement Elective Courses, such as: 完成以下英文科目，取得5個學分，其中包括：
ENGL A101F	University English Writing Skills	5
ENGL A102F	Classic American Films	5
ENGL A103F	British and American Short Stories	5
ENGL A122F	Presentation Skills	5
ENGL A131F	Introduction to English Fiction	5
ENGL A132F	Introduction to English Drama and Poetry	5
ENGL A203F	Hitchcock Films	5
ENGL A204F	Modern British and American Drama	5
ENGL A205F	Folktales and Children’s Literature in English	5
ENGL A206F	Asian Writings in English	5
ENGL A211F	The Structure of Modern English: Words and Sentences	5
ENGL A212F	English Grammar Analysis	5
ENGL A221F	The Structure of Modern English: Sounds and Meaning	5
ENGL A222F	English Grammar and Usage	5
ENGL A231F	English Literature in the Modern World	5
ENGL A235F	World Englishes and Globalization	5
ENGL A236F	English-Language Media and Pop Culture	5
ENGL A321F	Shakespeare	5

10 Credits from the following Outside-discipline Courses, such as: 完成以下非專科科目，取得10個學分，其中包括：
CHIN A165CF	中國人文學科基礎課程：中國文學史	5
CHIN A245CF	中文傳意技巧	5
CHIN A275CF	詩選	5
CHIN A276CF	詞選	5
CHIN A277CF	中國文學導論	5
CHIN A278CF	中國文化導論	5
CHIN A354CF	互聯網在研究上的應用	5
CHIN A356CF	中國現代文學專題	5
CHIN A363CF	新聞寫作概論	5
CHIN A365CF	中國當代文學專題	5
ECON A231F	Introduction to Microeconomics	5
ECON A324F	Global Political Economy	5
MKT B250F	Introduction to Marketing	5
MKT B362F	Marketing Research	5
MKT B366F	Marketing Communications	5
POLS A221F	Introductory Comparative Politics	5
PSYC A221F	Introductory Psychology	5
PSYC A328F	Consumer Psychology	5
PUAD A222F	Introduction to Public Administration	5
SOCI A221F	Social Problems and Social Issues	5
SOCI A325F	Understanding Chinese Society	5
TRAN A261CF	英漢翻譯導論	5
TRAN A271CF	漢英翻譯導論	5
10 credits from General Education Elective Courses provided by the University. 完成由大學所提供的通識教育科目，取得10個學分。

*Applicable to students admitted in 2020-2021 and before:

*適用於2020-2021學年及以前入學學生：

For Year 2 entry, students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:

95 credits of compulsory core courses;
10 credits of Outside-discipline courses;
5 credits of English Language Enhancement courses; and
10 credits purpose-designed General Education (GE) courses.

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Course Code 課程編號	Course Title 課程名稱	Credits 學分
Year 2 二年級 (40 credits)
AMVE A303BF	Cinematic Sound Design 電影聲效設計	5
CAMD A200BF	History of Advertising Design 廣告設計史	5
CAMD A202F	Branding and Visual Identity 品牌與視覺形象	5
CAMD A203BF	Advertising and Publication Design 廣告製作與出版	5
CCA A307BF	Concepts of Art Direction and Set Design 美術指導與佈景設計概論	5
	Electives in English Language Enhancement courses 英語科目	5
	Electives in purpose-designed GE courses 通識教育科目	10
Year 3 三年級
CAMD A300F	New Media Culture 新媒體文化	5
CAMD A301BF	Media and Advertising Writing 媒體及廣告寫作	5
CAMD A302F	Advertising for Digital Media 數碼媒體廣告學	5
CAMD A303BF	Multi Camera Studio Production Workshop 多攝影機攝製工作坊	5
CAMD A304F	Web Design and Interactive Media 互聯網及互動媒體設計	5
PHTO A201BF	Photography and Visual Culture 攝影與視覺文化	5
	Outside-discipline courses 非專科科目	10
Year 4 四年級 (40 credits)
CAMD A305BF	Exhibition Design and Event Planning 展覽設計及活動策劃	5
CAMD A306BF	Museum Studies 博物館學	5
CAMD A307BF	Video Production Workshop: E-Advertising 錄像攝製工作坊: 電子廣告	5
CAMD A308BF	Media Law, Policy and Ethics 媒體法律、政策與道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份與廣告	5
CAMD A310F	Strategic Media Planning 策略性媒體規劃	5
CAMD A400BF	Advertising Media Project 廣告媒體專題研習	10

5 Credits from English Language Enhancement Elective Courses, such as: 完成以下英文科目，取得5個學分，其中包括：
ENGL A101F	University English Writing Skills	5
ENGL A102F	Classic American Films	5
ENGL A103F	British and American Short Stories	5
ENGL A122F	Presentation Skills	5
ENGL A131F	Introduction to English Fiction	5
ENGL A132F	Introduction to English Drama and Poetry	5
ENGL A203F	Hitchcock Films	5
ENGL A204F	Modern British and American Drama	5
ENGL A205F	Folktales and Children’s Literature in English	5
ENGL A206F	Asian Writings in English	5
ENGL A211F	The Structure of Modern English: Words and Sentences	5
ENGL A212F	English Grammar Analysis	5
ENGL A221F	The Structure of Modern English: Sounds and Meaning	5
ENGL A222F	English Grammar and Usage	5
ENGL A231F	English Literature in the Modern World	5
ENGL A235F	World Englishes and Globalization	5
ENGL A236F	English-Language Media and Pop Culture	5
ENGL A321F	Shakespeare	5
Courses previously offered as English Language Enhancement Courses (No longer offered as ENG course from 2020-2021):
ENGL A104F	World Englishes and Cultures	5
ENGL A105F	Hong Kong Literature in English	5
ENGL A106F	English in Media and Popular Culture	5
ENGL A107F	Children's Literature in English	5
ENGL A108F	English and Popular Song Lyrics	5
ENGL A232F	Socio-Cultural Issues in English Literature I	5
ENGL A320F	Special Topic(s) in British and American Short Stories	5
ENGL A325F	Topic(s) in Chinese-Western Literary Theory and Poetics	5

10 Credits from the following Outside-discipline Courses, such as: 完成以下非專科科目，取得10個學分，其中包括：
CHIN A165CF	中國人文學科基礎課程：中國文學史	5
CHIN A245CF	中文傳意技巧	5
CHIN A275CF	詩選	5
CHIN A276CF	詞選	5
CHIN A277CF	中國文學導論	5
CHIN A278CF	中國文化導論	5
CHIN A354CF	互聯網在研究上的應用	5
CHIN A356CF	中國現代文學專題	5
CHIN A363CF	新聞寫作概論	5
CHIN A365CF	中國當代文學專題	5
ECON A231F	Introduction to Microeconomics	5
ECON A324F	Global Political Economy	5
MKT B250F	Introduction to Marketing	5
MKT B362F	Marketing Research	5
MKT B366F	Marketing Communications	5
POLS A221F	Introductory Comparative Politics	5
PSYC A221F	Introductory Psychology	5
PSYC A328F	Consumer Psychology	5
PUAD A222F	Introduction to Public Administration	5
SOCI A221F	Social Problems and Social Issues	5
SOCI A325F	Understanding Chinese Society	5
TRAN A261CF	英漢翻譯導論	5
TRAN A271CF	漢英翻譯導論	5
10 credits from General Education Elective Courses provided by the University. 完成由大學所提供的通識教育科目，取得10個學分。

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Programme Structure (Year 3 Entry)

*Applicable to students admitted from 2022-2023 and 2024-2025:

*適用於 2022-2023 及 2024-2025 學年期間入學學生：

A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.

Course Code 課程編號	Course Title 課程名稱	Credits 學分
Year 3 三年級 (40 credits)
AMVE A303BF	Cinematic Sound Design 電影聲效設計	5
CAMD A202F	Branding and Visual Identity 品牌與視覺形象	5
CAMD A300F	New Media Culture 新媒體文化	5
CAMD A302F	Advertising for Digital Media 數碼媒體廣告學	5
CAMD A303BF	Multi Camera Studio Production Workshop 多攝影機攝製工作坊	5
CAMD A304F	Web Design and Interactive Media 互聯網及互動媒體設計	5
CAMD A311BF	Creativity and Advanced Copywriting 創意與高階文案寫作	5
CAMD A312F	Photography for Advertising 廣告攝影	5
Year 4 四年級 (40 credits)
CAMD A305BF	Exhibition Design and Event Planning 展覽設計及活動策劃	5
CAMD A306BF	Museum Studies 博物館學	5
CAMD A307BF	Video Production Workshop: E-Advertising 錄像攝製工作坊: 電子廣告	5
CAMD A308BF	Media Law, Policy and Ethics 媒體法律、政策與道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份與廣告	5
CAMD A310F	Strategic Media Planning 策略性媒體規劃	5
CAMD A400BF	Advertising Media Project 廣告媒體專題研習	10

*Applicable to students admitted in 2021-2022 and before:

*適用於2021-2022學年及以前入學學生：

A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.

Course Code 課程編號	Course Title 課程名稱	Credits 學分
Year 3 三年級 (40 credits)
AMVE A303BF	Cinematic Sound Design 電影聲效設計	5
CAMD A203BF	Advertising and Publication Design 廣告製作與出版	5
CAMD A300F	New Media Culture 新媒體文化	5
CAMD A301BF	Media and Advertising Writing 媒體及廣告寫作	5
CAMD A302F	Advertising for Digital Media 數碼媒體廣告學	5
CAMD A303BF	Multi Camera Studio Production Workshop 多攝影機攝製工作坊	5
CAMD A304F	Web Design and Interactive Media 互聯網及互動媒體設計	5
PHTO A201BF	Photography and Visual Culture 攝影與視覺文化	5
Year 4 四年級 (40 credits)
CAMD A305BF	Exhibition Design and Event Planning 展覽設計及活動策劃	5
CAMD A306BF	Museum Studies 博物館學	5
CAMD A307BF	Video Production Workshop: E-Advertising 錄像攝製工作坊: 電子廣告	5
CAMD A308BF	Media Law, Policy and Ethics 媒體法律、政策與道德	5
CAMD A309BF	Cultural Identities and Advertising 文化身份與廣告	5
CAMD A310F	Strategic Media Planning 策略性媒體規劃	5
CAMD A400BF	Advertising Media Project 廣告媒體專題研習	10

Programme Structure (Senior Year Entry)

Programme Structure (Year 2 Entry)

*Applicable to students admitted from 2021-2022 to 2023-2024:

*適用於2021-2022至2023-2024學年期間入學學生：

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Year 2 二年級 (40 credits)

Year 3 三年級 (40 credits)

Year 4 四年級 (40 credits)

5 Credits from English Language Enhancement Elective Courses, such as:

完成以下英文科目，取得5個學分，其中包括：

10 Credits from the following Outside-discipline Courses, such as:

完成以下非專科科目，取得10個學分，其中包括：

10 credits from General Education Elective Courses provided by the University.

完成由大學所提供的通識教育科目，取得10個學分。

*Applicable to students admitted in 2020-2021 and before:

*適用於2020-2021學年及以前入學學生：

Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.

Year 2 二年級 (40 credits)

Year 3 三年級

Year 4 四年級 (40 credits)

5 Credits from English Language Enhancement Elective Courses, such as:

完成以下英文科目，取得5個學分，其中包括：

Courses previously offered as English Language Enhancement Courses

(No longer offered as ENG course from 2020-2021):

10 Credits from the following Outside-discipline Courses, such as:

完成以下非專科科目，取得10個學分，其中包括：

10 credits from General Education Elective Courses provided by the University.

完成由大學所提供的通識教育科目，取得10個學分。

Programme Structure (Year 3 Entry)

*Applicable to students admitted from 2022-2023 and 2024-2025:

*適用於 2022-2023 及 2024-2025 學年期間入學學生：

A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.

Year 3 三年級 (40 credits)

Year 4 四年級 (40 credits)

*Applicable to students admitted in 2021-2022 and before:

*適用於2021-2022學年及以前入學學生：

A student admitted to the programme through Year 3 Entry needs to complete a total of 80 credits of core courses.

Year 3 三年級 (40 credits)

Year 4 四年級 (40 credits)