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Ernie
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Introduction
ERNIE Bot (文心一言) is Baidu's knowledge-enhanced large language model and a key member of the ERNIE model family. The platform enables interactive dialogue, question answering, and creative assistance, helping users efficiently access information, knowledge, and inspiration. The platform boasts technical advantages in knowledge enhancement, retrieval enhancement, and dialogue enhancement, making it particularly effective for Chinese language applications. The platform demonstrates particular strength in understanding the cultural and linguistic nuances of Chinese language, giving it advantages in applications requiring deep cultural context and idiomatic expressions. The platform recently achieved a significant milestone with the March 16, 2025 release of two advanced models: ERNIE 4.5, Baidu's first native multimodal large model outperforming GPT-4.5 in multiple tests, and ERNIE X1, a deep thinking model with performance comparable to DeepSeek-R1.
Key Features
- Multimodal Content Analysis: Ernie can process and analyse a wide range of input formats, including text documents, spreadsheets, presentations, images, audio, and video files. The system can answer questions, extract key information, and generate summaries based on the uploaded content. This allows users to interact with diverse data types within a single conversational interface.
- Cross-Modal Generative Capabilities: The platform extends beyond text generation to include cross-modal creation based on user prompts. It can produce images, audio clips, and short videos from textual descriptions, a function demonstrated at its launch. This functionality allows for the creation of original multimedia content directly within the tool.
- Integrated Plugin and Agent Ecosystem: Ernie incorporates a marketplace of specialised plugins, also known as agents, that perform specific tasks. These tools can automate processes such as creating presentations, generating mind maps, performing data analysis, and designing visuals. Users can select from pre-built agents to extend the platform's core functionality for particular workflows.
- Real-Time Web Search Integration: The AI has the capability to access and incorporate real-time information from the internet into its responses. By integrating with the Baidu search engine, it can provide answers to queries that require current data or knowledge of recent events. This feature ensures that the generated information is not limited to the model's pre-existing training data.
Uniqueness
ERNIE Bot offers a comprehensive suite of capabilities that enable it to process and generate various types of content. The platform can analyze the emotional tone and sentiment orientation of text inputs using deep learning algorithms. It determines whether content expresses positive, negative, or neutral emotions, helping users better understand the emotional context of written communications and providing insights into author intent. As an advanced function, ERNIE Bot can automatically identify key entities from large volumes of text data and establish relationship models between these entities. This capability helps users better understand associations and influences between different elements, supporting data-driven decision making in complex information environments. ERNIE Bot can automatically generate appropriate text based on user-provided topics or keywords. This capability extends to various content types including creative writing, news reporting, and advertising copy, substantially enhancing content creation efficiency and quality across different applications. Complementing this analytical strength is its 'high EQ' for understanding culturally nuanced content such as internet memes, satirical cartoons, songs, and films, making it exceptionally adept at processing diverse multimodal content.
Frequently Asked Questions
Open-Source?
No
Registration Needed?
Yes
Installation Required?
No
AI-empowered?
AI-powered conversational interaction, content generation, knowledge retrieval, and programming assistance.
Specifications
E
Country or Region:
China
Author(s):
Baidu Inc.
License:
Freemium
Operating System(s):
Web, Mobile
Language(s):
Multilingual
Registration Needed:
Yes
Installation Required:
No
Video Demonstration
User Guide
This guide outlines how to use Ernie to analyse documents, describe images, and summarise video content.
(Access Date: 21 July 2025)
Access Ernie Website
| a. | Navigate to the website: https://ernie.baidu.com/; |
| b. | Click the Login button in the top-right corner; |
| c. | Sign in or register with a Google account. |
Summarise and Analyse Documents
| a. | Click the + icon at the bottom left of the input field to upload a document (Note: Ernie supports various formats, including PDF, DOCX, PPTX, Excel, MP3, MP4, etc.); |
| b. | Input a prompt in the text field, such as 'Summarise the key findings from the uploaded document'; |
| c. | Click the Microphone icon to input the prompt by voice; |
| d. | Press Enter or click the Send icon to submit the request; |
| e. | Review the AI-generated summary or answers in the chat window. |
Describe Images and Videos
| a. | Click the + icon and select the Image or Video button to upload a file; |
| b. | Input a prompt in the text field, such as "Describe the main subjects and activities in this picture"; |
| c. | Toggle the DeepThink(X1 Turbo) or Search function to use the Ernie X1 Turbo model and enable online search (Note: The DeepThink model only supports document and image input); |
| d. | Click the Send icon to receive a text-based description and analysis of the content (Note: Video files must be less than 20 MB in size). |
Educational Scenarios
Educators' Perspectives
Learners' Perspectives
Lecture Preparation
A professor utilizes 文心一言 (ERNIE Bot) to summarize Chinese academic papers and generate structured lecture notes for students. This AI-powered approach not only saves time but also enhances the quality and accessibility of lecture materials. By providing concise summaries, 文心一言 helps professors highlight key concepts and findings, ensuring that students grasp the essential elements of the material. Furthermore, the ability to generate structured lecture notes enhances the organization and flow of classroom presentations. These summaries serve as a foundation for creating comprehensive lecture notes that are both informative and easy to follow. Professors can create outlines that guide the progression of the lecture, incorporating visual aids and discussion prompts to facilitate active learning.
Creative Writing Examples
A language teacher harnesses the power of 文心一言 to generate creative writing examples in Chinese, significantly enriching the learning experience for students studying the language. By utilizing 文心一言，the teacher can generate a wide array of writing styles, from poetry and short stories to essays and dialogues, exposing students to various forms of Chinese literature and everyday language use. 文心一言 can also generate explanations that elucidate the meaning behind the words, providing students with deeper insights into the cultural and linguistic nuances of the text. These explanations serve as valuable teaching aids, helping students develop their analytical skills and understanding of literary devices. Moreover, the teacher can use these AI-generated examples as prompts for class discussions, writing exercises, or comparative analysis, encouraging students to engage critically with the language and develop their own creative writing skills.
Textbook to Image
A teacher employs 文心一言 to generate visualized images based on Traditional Chinese articles, transforming abstract historical events into concrete visual representations that enhance student understanding. This innovative use of AI in education bridges the gap between textual information and visual learning, making complex historical narratives more accessible and engaging for students. Visual aids play a crucial role in enhancing student comprehension, especially for topics that involve intricate details or abstract concepts. These visualizations may include depictions of key figures, architectural styles, clothing, and significant moments in Chinese history. The AI's ability to interpret and visually represent textual information allows students to form a more vivid and comprehensive understanding of historical contexts. Furthermore, the generated images can serve as powerful discussion starters, encouraging students to analyze and interpret visual historical representations critically. Teachers can use these images to create interactive lessons, comparing AI-generated visualizations with historical artifacts or artworks, thereby developing students' analytical skills and historical imagination.
Study Preparation
Students often face the challenge of deciphering complex concepts and dense materials, especially when dealing with Chinese classical texts. By utilizing 文心一言，students can transform these intricate texts into concise summaries that are easier to digest and review. This tool acts as a bridge between traditional literature and modern understanding, allowing students to grasp essential themes and ideas without getting lost in archaic language. This approach not only enhances comprehension but also fosters a deeper appreciation for classical literature by making it more accessible. By comparing the AI-generated summaries with their own interpretations, students can identify areas for further study and develop critical thinking skills.
Research Paper Writing
Graduate students engaged in research paper writing can greatly benefit from the capabilities of 文心一言. This application of AI in academic writing not only saves time but also helps in synthesizing large volumes of information from diverse sources. The AI's ability to extract key points and methodologies from various papers allows the student to quickly identify trends, gaps, and potential areas for original contribution in their field of study. This process is further enriched by the tool's ability to supplement summaries with historical context, providing a comprehensive backdrop that enhances the depth and relevance of the research. Such integration of historical background not only aids in understanding the evolution of research topics but also helps students position their work within a broader academic discourse. However, it's important for the student to critically evaluate the AI-generated content, cross-referencing it with primary sources to ensure accuracy and to develop their own analytical skills.
Old Images to Social Media Posts
In today's digital age, students are increasingly looking for innovative ways to share content on social media. By using 文心一言，students can breathe new life into old images by generating accompanying text that is written in a modern style. This transformation allows historical images to be reimagined as engaging social media posts, complete with contemporary language and context. The tool's ability to craft text that resonates with current trends and audiences ensures that these posts are not only visually appealing but also culturally relevant. This process not only makes historical content more accessible to a wider audience but also encourages students to think creatively about how to present academic knowledge in public spaces. Moreover, this exercise in digital storytelling helps students develop important skills in visual literacy, historical interpretation, and digital communication. By crafting these posts, students learn to balance academic integrity with social media appeal, a valuable skill in today's information-rich environment.