Bachelor of Business Administration with Honours in Marketing Management (through Pathway 1)

Lee Shau Kee School of Business and Administration Programme Information   Bachelor of Business Administration with Honours in Marketing Management (through Pathway 1)  

Programme Information for New Students

Programme Regulations

Note: Enrolled students who cannot find their course here should click on the above link ‘Programme Regulations’.

This pathway is not applicable to graduates of Associate of Business of the University. They should refer to the regular undergraduate programmes offered by the University.

Programme Description

This programme helps students to develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, learners will be equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills.

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Reflect on new ways of thinking and make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of marketing.
  5. Integrate and apply advanced analytical skills to address issues and make decisions related to marketing.
  6. Assimilate and synthesise new knowledge in different aspects of marketing, apply it to solve problems related to marketing, and develop practical recommendations.

Programme Requirement

Programme-specific entry requirement:

A recognized Associate Degree or Higher Diploma in a business-related area (or its equivalent).

 

Students pursuing this programme must successfully complete at least 63 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level. Students are required to complete:

(a) 9 credit-units of University Core courses:

Course code
Course title
Credit-units
Level
^
University Core Values
2
1000-level
^
Social Responsibilities
1
1000-level
^
The Effective Communicator and Teamwork
3
2000-level
^
Entrepreneurial Mindset and Leadership
3
3000-level

(b) 27 credit-units from Core courses:

Course code
Course title
Credit-units
Level
BUS 3027BED
^
Creating Futures: Sustainable Enterprise and Innovation
9
3000-level
MGT 4002BED
^
Strategic Management
18
4000-level

(c) 27 credit-units of Marketing Concentration courses:

Course code
Course title
Credit-units
Level
MKT 3006BED
^
Understanding Customers
18
3000-level
MKT 4028BED
^
Marketing in Action
9
4000-level

^ New course, subject to final approval by the University for presentation but likely to be available.

For details of Professional Recognition, click here.

Choosing the first courses to get started

Students taking the Bachelor of Business Administration with Honours in Marketing Management programme through pathway 1 are recommended to begin their studies with one of the 3000-level courses such as BUS 3027BED Creating Futures: Sustainable Enterprise and Innovation or MKT B3006BED Understanding Customers.

Enquiries

About Admission Procedures

Admissions & Enrolment Team (Distance Learning), Registry

About Programme

Lee Shau Kee School of Business and Administration