Note: Enrolled students who cannot find their course here should click on the above link “Programme Requirements”.
This pathway is not applicable to graduates of Associate of Business of the University. They should refer to the regular undergraduate programmes offered by the University.
This programme helps students to develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, students will be equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills.
Programme-specific entry requirement:
A recognized Associate Degree or Higher Diploma in a business-related area (or its equivalent).
Students pursuing this programme must successfully complete at least 63 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level. Students are required to complete:
(a) 9 credit-units of University Core courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
UNI 1001ABW | ^ | University Core Values | 2 | 1000-level |
UNI 1011ABW | ^ | Social Responsibilities | 1 | 1000-level |
UNI 2001BEW | ^ | Effective Communication and Teamwork | 3 | 2000-level |
UNI 3001BEW | ^ | Entrepreneurial Mindset and Leadership for Sustainability | 3 | 3000-level |
(b) 27 credit-units from Core courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
BUS 3027BED | Creating Futures: Sustainable Enterprise and Innovation | 9 | 3000-level | |
MGT 4002BED | ^ | Strategic Management | 18 | 4000-level |
(c) 27 credit-units of Marketing Concentration courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
MKT 3006BED | Understanding Customers | 18 | 3000-level | |
MKT 4028BED | ^ | Marketing in Action | 9 | 4000-level |
^ New course, subject to final approval by the University for presentation but likely to be available.
For details of Professional Recognition, click here.
Students taking the Bachelor of Business Administration with Honours in Marketing Management programme through pathway 1 are recommended to begin their studies with MKT 3006BED Understanding Customers.
About Admission Procedures
Admissions & Enrolment Team (Distance Learning), Registry
About Programme
Lee Shau Kee School of Business and Administration
