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Introduction to Marketing

Office for Advancement of Learning and Teaching Home Learning Support Course Material Distribution (For Distance Learning Programmes) Material delivery schedule (part-time [distance learning] programmes) Material Delivery Schedule (2026 Summer Term) Lee Shau Kee School of Business and Administration Introduction to Marketing

MKT B250 Introduction to Marketing

Mailing	Item	Distribution/posting date
1	Course Guide* Study Guides Units 1–5* Readings for Unit 1 and Unit 5* Custom textbook MKT B250 Introduction to Marketing^##	Distribution date:
	* Available in e-version via OLE. For printed version, you may print the materials by yourself, or obtain full set of hardcopies via the University's Print-on-demand (POD) service on a User-pay basis. ^##Both eBook version via OLE, and printed copies are distributed for free. No POD service is available.

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