《田家炳中華文化中心通訊》榮獲香港設計師協會頒「最佳品牌形象大獎」

田家炳中華文化中心代表獲邀出席由香港設計師協會(HKDA)舉辦的香港設計峰會2025,峰會於2025年4月25日在天際100環球貿易廣場100樓舉行。中心出版之《田家炳中華文化中心通訊》於當日榮獲由香港設計師協會主辦的BDA 品牌大獎2025的「最佳品牌形象大獎」,並由香港都會大學人文社會科學院副院長(行政及發展)及田家炳中華文化中心主任梁慕靈博士、香港都會大學人文社會科學院創意藝術學系高級講師及田家炳中華文化中心委員劉文英女士,以及《田家炳中華文化中心通訊》系列設計團隊On Your Mark設計實驗室代表上台領獎。中心亦以得獎品牌身分參展香港設計峰會2025貿易展覽,於會場展示《田家炳中華文化中心通訊》系列。
是次香港設計峰會2025以「設計探索:構想創造力的未來」為題,是香港最具規模的頂尖設計商業盛事;而BDA 品牌大獎是唯一一個由歷史悠久的香港設計師協會認可的品牌設計獎項,以表彰設計領先的品牌,它在專業設計師和行業領導者的評審下推廣優秀和富有創意的品牌設計,而評審以「品版形象」、「巿場價值」、「永續發展」、「科技及創新」及「用戶體驗」五大要點為準則。
田家炳中華文化中心以發揚中華文化為宗旨,定位為「專業」與「普及」,中心既重視提供平台給專門學者交流意見,也注重中華文化在民間的推廣。中心以半年刊的形式出版《田家炳中華文化中心通訊》,融合了傳統與創新,並以標誌性的新穎設計來推廣中國文化、文學及歷史。通過可持續的設計理念,如使用環保紙張和頁數控制,力求將對環境的影響降至最低。此外,每期《通訊》也涵蓋不同的中華文化議題,其豐富的內容不但具有本地相關性,對全球也具有一定的影響力。中心作為BDA 品牌大獎2025參選品牌之一,經過兩輪評審,最終獲「最佳品牌形象大獎」,是次獲獎是對中心推廣中華文化、文化教育、學術交流和社區參與方面的成就的認可。
Representatives from the Tin Ka Ping Centre for Chinese Culture were invited to attend the Hong Kong Design Summit 2025, organised by the Hong Kong Designers Association (HKDA), held on 25th April 2025, at sky100, 100/F, International Commerce Centre (ICC). At the BDA Brand Design Award 2025 Ceremony, a highlight of the day, the Centre’s Newsletter of Tin Ka Ping Centre for Chinese Culture was honored with the “Best Brand Image Award” at the BDA Brand Awards 2025, hosted by the Hong Kong Designers Association. Dr Rebecca Leung Mo Ling, Associate Dean (Administration and Development) of the School of Arts and Social Sciences, and Director of the Tin Ka Ping Centre for Chinese Culture; Ms Janet Lau Man Ying, Senior Lecturer of the School of Arts and Social Sciences, and Member of the Tin Ka Ping Centre for Chinese Culture; and representatives from On Your Mark Design Laboratory Limited, the design team behind the series of Newsletter of Tin Ka Ping Centre of Chinese Culture, accepted the award on stage. The Centre also participated in the Hong Kong Design Summit 2025 Trade Exhibition as an award-winning brand, showcasing the Newsletter of Tin Ka Ping Centre of Chinese Culture series at the venue.
The Hong Kong Design Summit 2025, themed “Design Exploration: Envisioning the Future of Creativity”, is the largest premier design business event in Hong Kong. The BDA Brand Design Award is the only brand design award accredited by the prestigious Hong Kong Designers Association with a long history, honoring design-leading brands. It promotes excellent and creative brand designs under the review of professional designers and industry leaders, based on five key criteria: “Brand Image”, “Market Value”, “Sustainability”, “Technology and Innovation”, and “User Experience”.
The Tin Ka Ping Centre for Chinese Culture aims to promote Chinese culture and is positioned as both “professional” and “popular.” It emphasises scholarly exchange while also enhancing the understanding and appreciation of Chinese culture within the community. The Centre publishes the Newsletter of Tin Ka Ping Centre of Chinese Culture semi-annually. It integrates tradition with innovation and features a unique and engaging design. This newsletter is dedicated to promoting Chinese culture, literature, and history. Adhering to sustainable design principles, the Centre uses eco-friendly paper and manages page count to minimise the environmental impact. Each issue explores various topics related to Chinese culture, ensuring rich content that resonates locally and has a significant global influence. As one of the participating brands in the BDA Brand Design Award 2025, the Centre went through two rounds of judging and ultimately won the “Best Brand Image Award”. This award is a recognition of the Centre's achievements in promoting Chinese culture, cultural education, academic exchange, and community engagement.


