Terry NG Lai Sim

Department of Creative Arts People Faculty Terry NG Lai Sim

Terry NG Lai Sim


MSc (CUHK), BSSc (Hons) Com. (HKBU)


Ms. Terry Ng received her BSSc (Hons) from Hong Kong Baptist University with a major in Public Relations and Advertising, and her MSc in Marketing from The Chinese University of Hong Kong. Prior to her pursuit of an academic career, Terry has been a creative in the advertising and media industry for 13 years. She started as a copywriter in an international film distributor. Later, she worked for a number of global advertising agencies, including Saatchi & Saatchi, DDB and FCB, where she was subsequently promoted to Associate Creative Director. During her tenure as an advertising creative, Terry has served a wide range of enterprises and organizations in the areas of advertising strategy, concept development, copywriting, brand management and integrated campaign planning. Her works have won some local and overseas awards. Before joining the HKMU, Terry taught at the Hong Kong Institute of Vocational Education.

Teaching Areas & Research Interests

  • Creative writing for advertising and media
  • Advertising creativity and concept development
  • Strategic integrated communication
  • Audience measurement
  • Media ethics

Honours, Awards & Prizes (if any)

  • Merit-Best Out of Home Single, Hong Kong 4As Creative Awards, 2001.
  • Merit, LongXi Chinese Advertising Awards, Greater China, 2000.
  • Finalist-Television, The 10th Time Asia-Pacific Advertising Awards, Taiwan, 1999.
  • Merit-Television Campaign, Pinnacle Awards, US, 1998.