Dr. LAM Sui Kwong Sunny

Biography

Dr Sunny Lam is a cross-disciplinary scholar and media artist serving as an art advisor, assessor and examiner of the Film and Media Arts Group of the Hong Kong Arts Development Council and a member of the American Academy of Advertising (AAA) and Hong Kong Designers Association. He received his PhD in Communication at the School of Journalism and Communication in the Chinese University of Hong Kong, MPhil in Comparative Literature at the University of Hong Kong, MA in Screen Design for Film and Television at Kingston University London, and BSSc in Communication at the School of Communication in the Hong Kong Baptist University. He is now Associate Professor of Advertising and Media Design at the School of Arts and Social Sciences of the Open University of Hong Kong. He served as the Digital Culture Research Centre Director of the Research Institute for Digital Culture and Humanities (RIDCH) from 2015 to 2018. And he is Associate Editor of the Springer book series of Digital Culture and Humanities: Challenges and Developments in a Globalized Asia.

Dr Lam has both practical and theoretical skills and knowledge to conduct in-depth academic and marketing research by means of diverse methodologies, especially ethnography and netnography, focus group, multimodal semiotics and discourse analysis, and experimental design. Triangulation and cross-referencing with different conceptual knowledge and empirical findings is the best means to achieve higher level of information and knowledge leading to wisdom. Dr Lam's expertise in interdisciplinary research and cultural studies of advertising, consumer behavior, digital media, emotional branding, film and media arts, health communication, identity politics, participatory culture, and visual and mobile communication is significant to the rapidly changing development in contemporary creative media and cultural industries.

Teaching Areas & Research Interests

• Advertising and Cultural Identities

• Ethnography and Netnography

• Film and Television Production

• Globalization and Comparative Studies

• Health Communication and Community Studies

• Social Media and Digital Communication

Academic & Professional Experience

• Academic Advisory Board, Bachelor of Arts (Hons) in Media Design and Immersive Technology, Department of Journalism and Communication at Shue Yan University, 2020 – present

• Reviewer, International Journal of Cultural Studies, 2019 – present

• Reviewer, Philosophy Theory & Critique Division at 69^th Annual ICA Conference: Communication Beyond Boundaries, Washington D.C., USA, 24-28 May 2019

• External Examiner, PhD Oral Defense at the School of Communication, Hong Kong Baptist University, June-August 2018

• External Academic Advisor, Review of Postgraduate Diploma/ Postgraduate Certificate in Public Relations and Corporate Communications for HKU SPACE, January-February 2018

• Associate Editor, Digital Culture and Humanities: Challenges and Developments in a Globalized Asia (Series Editor: Tam, Kwok-kan), a Springer book series, 2017 – present

• Scientific Advisory Board, AHFE Conference Track: Human Factors in Communication of Design, 2016 – present

• Reviewer, Journal of Communication & Education, 2016 – present

• Reviewer, Critical Studies in Television, 2016 – present

• External Examiner, BA (Hons) in Applied and Media Arts, College of Professional and Continuing Education, Hong Kong Polytechnic University, 2015 – present

• Director, Digital Culture Research Centre, Research Institute for Digital Culture and Humanities, The School of Arts and Social Sciences, The Open University of Hong Kong, the RGC IDS project, “First Phase of Institutional Research Capacity Development” (Reference no.: UGC/IDS16/14), 2015-2018

• Panel Member, Pui Ching Academy's Programme Validation by Hong Kong Council for Accreditation of Academic & Vocational Qualifications, 2012

• Reviewer, New Media & Society, 2011 – present

• External Academic Advisor, Diploma in Business Practices (Business Media), SCOPE, City University of Hong Kong, 2007 – 2016

Grant & Funding

• Principal Investigator, Research and Publication Fund, “Ethnographic Research of Community Health and Well Being among City Runners”, Katie Shu Sui Pui Charitable Trust, HK$92,250, 2020-2021.

Selected Publications

Journal Articles

• Lam, Sunny S. (2019). Multi-layered Identities by Social Media and Prosumption Practices in Digital and Participatory Communication. Journal of Digital Media & Interaction, 2(3), 7-22.

• Tam, Kwok-kan; Lam, S.K. Sunny; Law, T.F. Angela; Yip, K.M. David; Mak, S.F. Vincent; & Fung, B.F. Makin. (2014). From idea to practice – Creative arts programmes at the Open University of Hong Kong. Journal of Youth Studies, 17(2): 50-61.

• Lam, S.K. Sunny. (2013). ICT's impact on family solidarity and upward mobility in translocal China. Asian Journal of Communication, 23(3): 322-340.

• Lam, S.K. Sunny. (2010). “Global corporate cultural capital” as a drag on glocalization: Disneyland's promotion of the Halloween Festival. Media, Culture & Society, 32(4): 631-648.

• Lam, S.K. Sunny. (2006). Creative Visual Art Education – Future Prospect of Hong Kong Creative Industries. ArtsLink, March 2006.

• Lam, S.K. Sunny. (2005). The Fate of Media Arts in Hong Kong. ArtsLink, October 2005.

• Lee, Gregory B. and Lam, S.K. Sunny. (1998). Wicked Cities: Cyberculture and the Reimagining of Identity in the “Non-Western” Metropolis. Futures, 30(10): 967-979.

Book Chapters

• Lam, Sunny S. (2020). Introduction: New Art Forms and New Media Spectacles in the Age of Digitization. In S. S. Lam (ed.), New Media Spectacles and Multimodal Creativity in a Globalised Asia – Art, Design and Activism in the Digital Humanities Landscape (pp. ix-xvi). Singapore: Springer Nature.

• Lam, Sunny S. (2020). The Two Logics of the “Lion Rock Spirit” Re-Represented by FortunePharmHK's Branding Television Commercial. In S. S. Lam (ed.), New Media Spectacles and Multimodal Creativity in a Globalised Asia – Art, Design and Activism in the Digital Humanities Landscape (pp. 123-139). Singapore: Springer Nature.

• Ho, Amic G., & Lam, Sunny S. (2020). Emotions in Advertising: How Emotions Affect Creativity and Communication. In A. G. Ho (ed.), Advances in Human Factors in Communication of Design [Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington D.C., USA] (pp. 55-64). Singapore: Springer Nature.

• Lam, Sunny S., & Ng, Terry L. (2020). Locality and Local Identity Discourses in Post-handover Hong Kong Brand Advertisements. In A. G. Ho (ed.), Advances in Human Factors in Communication of Design [Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington D.C., USA] (pp. 86-94). Singapore: Springer Nature.

• Poon, Daren C., & Lam, Sunny S. (2020). Viral Marketing in Political Communication: Case Study of John Tsang's Campaign in the 2017 Hong Kong Chief Executive Election. In A. G. Ho (ed.), Advances in Human Factors in Communication of Design [Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington D.C., USA] (pp. 151-161). Singapore: Springer Nature.

• 馬傑偉、馮應謙、林萃光。(2011)。後京奧香港身份認同。In 香港、生活、文化，呂大樂、吳俊雄、馬傑偉 合編，54-67。Hong Kong: Oxford University Press.

• Lam, S.K. Sunny. (2009). The Contribution of Digital Media Technologies to Cultural Representations in Digital Cinematic Productions. In T. Rahimy (Ed.), Representation, Expression and Identity: Interdisciplinary Insights on Multiculturalism, Conflict and Belonging (pp. 13-27). Oxford, UK: Inter-Disciplinary Press. [Ebook]

• 林萃光。(2008)。KMB 深宵移動城市。In馬傑偉、黃培烽 主編，不夜城－晝伏夜出的城市足跡 (pp. 38-55)。香港：Roundtable Publishing。

• Lee, Gregory B. and Lam, S.K. Sunny. (2002). Wicked Cities: Cyberculture and the Reimagining of Identity in the “Non-Western” Metropolis. In Ziauddin Sardar and Sean Cubitt (Eds.), Aliens R Us: The Other in Science Fiction Cinema (pp. 111-133). London: Pluto Press.

• 林萃光。(2000)。數碼藝術的創意教學。In 林慧潔、林萃光、譚國明、梁正 合著，創意無限新挑戰 (pp. 21-38)。香港：優質教育基金，香港藝術中心。

Conference Papers

• Lam, Sunny S. (2020). “The Changing Attitudes Towards the Hongkonger Identity and the National Identity (對香港人身份和國族身份的態度轉變)”. Paper presented at the York Conference 2020, University of York, UK, [Skype online presentation], 12:00nn [London Time] or 8:00pm [HK Time] on March 14, 2020.

• Lam, Sunny S., & Ng, Terry L. (2019). “Locality and Local Identity Discourses in Post-handover Hong Kong Brand Advertisements”. Paper presented at the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington Hilton, Washington D.C., USA, July 24-28, 2019.

• Poon, D. C., & Lam, S. S. (2019). “Viral Marketing in Political Communication: Case Study of John Tsang's Campaign in the 2017 Hong Kong Chief Executive Election”. Paper presented at the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington Hilton, Washington D.C., USA, July 24-28, 2019.

• Lam, S.K. Sunny. (2017). The Two Logics of “Lion Rock Spirit” by Digital Native Perception of FortunePharmHK's Branding TVCs. RIDCH Conferences 2017, Conference on Digital Culture: Digital Art, Design and Advertising, The Open University of Hong Kong, June 1-3, 2017.

• Lam, S.K. Sunny. (2016). Re-Tradition of Chinese Martial Arts by Digitextuality. RIDCH Conferences 2016, Conference on Digital Culture: Digital Art and Film, The Open University of Hong Kong, July 4-6, 2016.

• Lam, S.K. Sunny. (2015). The Occupy/Umbrella Movement in Hong Kong: A “social mediated” movement by “crowd effects”. Reframing Media/Cultural Studies in the Age of Global Crisis, University of Westminster, 35 Marylebone Road, London, June 19-20, 2015.

• Lam, S.K. Sunny, & Yung, Jo. (2014). Understanding digital and participatory communication by social media and prosumption practices via video ethnography. AEJMC Conference: Visual Communication Division, Montreal, Canada, August 6-9, 2014.

• Lam, S.K. Sunny. (2012). Construction of Digital Cinematic Aesthetics from Creative Consumption. IAMCR 2012 Conference: Audience Section, Durban, South Africa, July 15-19, 2012.

• Lam, S.K. Sunny. (2011). Production Practices of Creativity and Collective Imaginative Inputs in Digital Cinematic Aesthetics and Productions. IAMCR 2011 Conference: Cities Connectivity and Creativity, Media Production Analysis Working Group, Istanbul, Turkey, July 13-17, 2011.

• Lam, S.K. Sunny. (2009). The Impact of ICTs on Familial Solidarity in Translocal China. The 7^th Chinese Internet Research Conference: The Chinese Internet and Civil Society – Civic Engagement, Deliberation and Culture, Annenberg School for Communication, University of Pennsylvania, Philadelphia, USA, May 27-29, 2009.

• Lam, S.K. Sunny. (2009). Networked Risk or Cosmopolitan Society as the Top Social Agenda of Global Governance and Communication? The 59th Annual ICA Conference, Division of Philosophy of Communication, Chicago, USA, May 21-25, 2009.

• Lam, S.K. Sunny. (2009). “Global Corporate Cultural Capital” as a Drag on Glocalization: Disneyland's Promotion of the Halloween Festival. The 59^th Annual ICA Conference, Division of Popular Communication, Chicago, USA, May 21-25, 2009.

• Fung, Y.H. Anthony; Ma, K.W. Eric; Lam, S.K. Sunny. (2008). Longitudinal Studies of Hong Kong People's Identification after Beijing Olympic (後京奧香港身份認同). Hong Kong Culture and Society Workshop 2008 (香港文化與社會研討會), Sino Building, Chung Chi College, Chinese University of Hong Kong, November 2008.

• Lam, S.K. Sunny. (2008). The Contributions of Global Media Technologies to Cultural Representations in Digital Cinematic Productions. The 2^nd Global Conference: Multiculturalism, Conflict and Belonging, the Mansfield College of the University of Oxford, UK, September 2008.

• Lam, S.K. Sunny. (2007). Imaginary Power of Young Designers and Animators: Contribution to or Exploitation by the Creative Industries. Youth and Imaginative Labor: East Asia and Beyond (Conference), Tokyo, July 2007.

Creative Works