Staff Profile

Biography

Dr. Mimmy Kong obtained her Doctor of Education from Northeastern University, Master of Science in Management from the Hong Kong Polytechnic University and Bachelor of Science in Business Management and Finance from Cardiff University. Dr. Kong has worked in tertiary institutions for many years, and she mainly taught business management-related subjects such as strategic management, management information systems, and marketing. Her research interests include strategic management, mobile learning, e-learning, pedagogical innovation, management information systems, etc.

Teaching Areas & Research Interests

• Strategic Management
• Management Information Systems
• Marketing
• Pedagogical Innovation

Academic & Professional Experience

Dr. Mimmy Kong obtained her Doctor of Education from Northeastern University, Master of Science in Management from the Hong Kong Polytechnic University and Bachelor of Science in Business Management and Finance from Cardiff University. Dr. Kong has worked in tertiary institutions for many years, and she mainly taught business management-related subjects such as strategic management, management information systems, and marketing. Her research interests include strategic management, mobile learning, e-learning, pedagogical innovation, management information systems, etc.

Selected Publications

Journal Articles

• Poon, J.K.L. and Kong, M.C. (2019). Investigating the Intention of College Students to Continue Using the Student Response System. In Proceedings of the 6th Annual Symposium on Management and Social Sciences (ASMSS 2019), Hokkaido, Japan, July 16-18, 2019
• Poon, J. K. L. & Kong, M.C. (2016). Empirical Analysis of Factors Affecting E-Textbooks Adoption. International Journal of Educational Science and Research, 6(2), 35-42.

Modified Date: 26 Aug, 2023
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