Staff Profile

Biography

Dr. Ada Lai-Yung Lee graduated from Hong Kong Baptist University with a DBA degree. Ada has extensive experience in tertiary education. Prior to joining HKMU, she was the Programme Leader to handle a few BA top-up degree programmes that were collaborated with UK partner universities. Ada has awarded the Inspirational Teaching Award in 2022 and the Inspirational Teaching Commendation in 2019 from Sheffield Hallam University for her passionate to students. Ada also gained a lot of marketing experience as she worked for some multi-national companies (such as Kraft Foods, Schick Energizer) and handled their food/ personal care products before entering the education field. 

 

Teaching Areas & Research Interests

• Leadership and Management
• Marketing
• Consumer Behavior
• CSR

Selected Publications

Book Chapters

• Tak Wing Paul Tsui, Kam Ming Chris Lau, Lai Yung Ada Lee, Wik Ki Wong and Sai Chung Leslie Yip. (2020). The Use of Innovative Customer Relationship Management Technologies for Developing a Framework for Health Education of Aging Population. Lecture Notes in Educational Technology, Springer, 277-286. DOI. 10.1007/978-981-15-3142-2_21

Journal Articles

• Lee, A.L.Y., Prendergast, G.P., Yim, F.H.K. and Choi, L. (2019). A Social Dilemma Perspective on Recycling. Journal of Applied Social Psychology, 49, 586-595. https://doi.org/10.1111/jasp.12618.

Selected Professional & Community Services

• Ad hoc reviewer for Journal of Quality Assurance in Hospitality & Tourism

Modified Date: 23 Aug, 2023
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