Staff Profile

Biography

Dr Weisheng Chiu is an Associate Professor and Department Head of Management and Strategy in the Lee Shau Kee School of Business and Administration at the Hong Kong Metropolitan University. Prior to joining HKMU, he was on the Faculty at Keimyung University and the University of Suwon, South Korea. He earned his PhD in Sport Management from Yonsei University, South Korea and MEd from the Graduate Institute of Sport and Leisure Management at the NTNU.

His research interests primarily involve exploring psychological variables affecting consumer behavior within sport industry. To date, Dr Chiu has published over 100 peer-reviewed articles. Specifically, 85 articles are published in SSCI/SCIE-indexed journals spanning diverse disciplines, including Sport Management and Marketing (Sport Management Review and European Sport Management Quarterly), Tourism (Journal of Travel Research, Current Issue in Tourism, Tourism Review, and Journal of Travel and Tourism Marketing), and Business (Journal of Retailing and Consumer Services, Journal of Marketing Management, and Journal of Consumer Behaviour).

Additionally, Dr Chiu has been listed among the world's top 2% most-cited scientists Stanford University and Elsevier. Meanwhile, he was named a Top 0.5% Scholar in Recreation & Leisure by ScholarGPS.

 

I am currently accepting PhD students. 

 

Teaching Areas & Research Interests

• Sport Management
• Sport Consumer Behavior

Academic & Professional Experience

2020-Present

Hong Kong MetropolitanUniversity, Hong Kong
Associate Professor, Lee Shau Kee School of Business and Administration

2018-2020
Hong Kong MetropolitanUniversity, Hong Kong
Assistant Professor, Lee Shau Kee School of Business and Administration

2017-2018
Keimyung University, Korea
Assistant Professor, Department of Sport and Leisure Studies

2015-2017
The University of Suwon, Korea
Assistant Professor, Department of Physical Education

Selected Publications

Journal Articles

• Selected publications in recent 3 years [*corresponding author]
• 2026 & In press
• Chiu, W., Oh, Y. S., Wang, F. J., & Chen, J. (Accepted). Linking CSR image and employee well-being in professional sport organisations: Assessing the mediating role of sport employee identification and the moderating role of co-production. Journal of Sport Management.
• Jeong, J., Chiu, W., & Won, D. (2026). Mapping the nexus between sports and soft power: A bibliometric analysis. Sport in Society, [Advance Online Publication]. Available at https://doi.org/10.1080/17430437.2026.2629401 [SSCI Q2, IF = 1.7; ABDC = B]
• Chiu, W., Lee, L. Y. H. S., & Cho, H. (2025). Online food delivery services and behavioral intention: A meta-analytic structural equation modeling from the UTAUT perspective. Aslib Journal of Information Management, [Advance Online Publication]. Available at http://doi.org/10.1108/AJIM-03-2025-0164 [SSCI Q1, IF= 3.1; ABDC = B]
• Oh, Y. S., & Chiu, W. (In press). Parting Thoughts LII: Negotiating leisure under constraint among migrant domestic workers in Hong Kong. Leisure Sciences, [Advance Online Publication]. Available at https://doi.org/10.1080/01490400.2025.2579146 [SSCI Q2, IF= 1.9; ABDC = A]
• Bae, J. S., & Chiu, W.* (2026). Machine Learning-Based Prediction of Team Playoff Advancement Using Pitching Performance Metrics in Korean Professional Baseball. Applied Science, 16(5), 2215 [SCIE Q2, IF= 2.5]
• Wang, F.J., Chiu, W., & Cho, H. (2026). Corporate social responsibility interactivity and fan loyalty: Exploring value-in-use in digital sports communities. International Journal of Sports Marketing and Sponsorship, 27(1), 154-173 [SSCI Q2, IF= 2.7; ABDC = B]
• Chiu, W., Kim, T., & Cho, H. (2026). Extending the investment model in social commerce: The role of trust in continuous purchase intention. Asia Pacific Journal of Marketing and Logistics, 38 (4), 1129–1149 [SSCI Q1, IF = 5.1; ABDC = A]
• Cho, H. & Chiu, W.* (2026). A societal perspective on nostalgia in satellite sports fandom: Insights from the broaden-and-build theory of positive emotions. Leisure Studies, 45(2), 1270-285. [SSCI Q2, IF= 2.4; ABDC = A]
• 2025
• Wang, F.J., Chiu, W., & Cho, H. (In press). Corporate social responsibility interactivity and fan loyalty: Exploring value-in-use in digital sports communities. International Journal of Sports Marketing and Sponsorship, [Advance Online publication]. Available at: https://doi.org/10.1108/IJSMS-03-2025-0124 [SSCI Q2, IF= 2.7; ABDC = B]
• Chiu, W., Kim, T., & Cho, H. (In press). Extending the investment model in social commerce: The role of trust in continuous purchase intention. Asia Pacific Journal of Marketing and Logistics, [Advance Online publication]. Available at: https://doi.org/10.1108/APJML-01-2025-0116 [SSCI Q2, IF = 3.9; ABDC = A]
• Badu-Baiden, F. Chiu, W., Hagan, E., & Hodibert, V. A. (In press). Unmanned deliveries: A complexity theory approach to understand consumer acceptance and intention in drone food delivery in Africa. International Journal of Hospitality Management, [Advance Online publication]. Available at: [SSCI Q1, IF = 10.0; ABDC = A*]
• Chiu, W., Won, D., & Chen, J. (2025). Older Adults' Adoption Behavior of Mobile Health (mHealth) Apps: Integrating Technology Readiness with Protection Motivation Theory. Asia Pacific Journal of Marketing and Logistics, [Advance Online publication]. Available at: https://doi.org/10.1108/APJML-10-2024-1468 [SSCI Q2, IF = 3.9; ABDC = A]
• Jeong, J., Chiu, W., & Won, D. (2025). Mapping knowledge structures and theme trends in sport diplomacy: a bibliometric analysis. Sport in Society, 28(9), 1384-1405. [SSCI Q2, IF = 1.7; ABDC = B]
• Al-Jabali, R. N., Ahmad, N., & Chiu, W. (2025). Continuance intention to use mobile fitness applications: The role of switching costs, guilt and neutralization techniques. International Journal of Sports Marketing and Sponsorship, [Advance Online publication]. Available at: https://doi.org/10.1108/IJSMS-09-2024-0244 [SSCI Q2, IF= 3.0; ABDC = B]
• Chiu, W., Kim, H. S., & Oh, Y. S. (2025). Exploring the impact of sports and fitness live streamers' attributes on consumer well-being: Symmetric and asymmetric modeling approaches. Sport Marketing Quarterly, 34(2), 110-124. [SSCI Q2, IF= 2.0; ABDC = B]
• Chiu, W., Lee, C., Bang, H., & Chen, J. (2025). How CSR message specificity affects corporate image, attitudes, and behavioral intentions among sport consumers: moderating role of perceived CSR fit. International Journal of Sports Marketing and Sponsorship, [Advance Online publication]. Available at: https://doi.org/10.1108/IJSMS-12-2024-0325 [SSCI Q2, IF= 3.0; ABDC = B]
• Chiu, W., Won, D., & Chen, J. (2025). Older adults' adoption behavior of mobile health (mHealth) apps: Integrating technology readiness with protection motivation theory. Asia Pacific Journal of Marketing and Logistics, 37 (11), 3703-3720 [SSCI Q1, IF = 5.1; ABDC = A]
• Lin, P. Y., Chiu, W.*, & Wang, I. A. (2025). The dark side of coaching: The negative affect of athletes as a mediator in the impact of abusive supervision on their performance and turnover. International Journal of Sport Psychology, 56(1), 26-46. [SSCI Q4, IF = 0.6]
• Ryu, M. A., Kim, H. S., Chiu, W., Lee, S. (2025) Impact of Sports Brands' Activities: Are Consumers Willing to Pay a Price Premium? International Journal of Sports Marketing and Sponsorship, 26(1), 168-180. [SSCI Q2, IF= 3.0; ABDC = B]
• Cho, H., Chiu, W.*, Kang, H., & Lee, H. W. (2025). Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying. International Journal of Sports Marketing and Sponsorship, 26(1), 1-21 [SSCI Q2, IF= 3.0; ABDC = B]
• 2024
• Oh, Y. S., Arthur-Banning, S. G., Mamo, Y., & Chiu, W. (2024). Does a professional sport team's corporate social responsibility (CSR) initiative increase fans' trust in the team and CSR participation intention? A moderated mediation model. Sport Marketing Quarterly, 33(4), 379-396. [SSCI Q2, IF= 2.0; ABDC = B]
• Chiu, W.*, Kang, H.-K., & Cho, H. (2024). The relationship between volunteer management, satisfaction, and intention to continue volunteering in sport events: An environmental psychology perspective. Nonprofit Management & Leadership, 35 (1), 7-33. [SSCI Q1, IF = 3.2; ABDC rank = B]
• Chiu, W., Kim, H. S., Oh, Y. S., & Lee, Y. (2024). Unveiling the forces behind exercise intent in sports and fitness live streaming: A combination of symmetric and asymmetric modeling approaches. International Journal of Sports Marketing and Sponsorship, 25(5), 1219-1239. [SSCI Q2, IF= 3.0; ABDC = B]
• Wang, F. J., Chiu, W.*, & Cho, H. (2024). The impact of perceived corporate social responsibility on employees' turnover intention in professional team sports: A conditional mediation model. International Journal of Sports Marketing and Sponsorship, 25(5), 973-999. [SSCI Q2, IF= 3.0; ABDC = B]
• Chiu, W., Won, D., & Bae, J. S. (2024). Symmetric analysis and asymmetric modeling to examine individuals' intention to follow fitness YouTube channels: An integrated perspective of the UTAUT2 and UGT. International Journal of Sports Marketing and Sponsorship, 25(4),777-801. [SSCI Q2, IF= 3.0; ABDC = B]
• Liu, K. P., Chung, K. W., Chiu, W., & Chen, G. (2024). Digital transformation driving SME business model innovation: A dynamic capabilities perspective. Journal of Global Information Management, 32(1), 1-23 [SSCI Q1, IF= 4.5; ABDC = A]
• Huang, Y. & Chiu, W.* (2024). Let's run green! Impact of runners' environmental consciousness on their green perceived quality and supportive intention at participatory sport events. International Journal of Sports Marketing and Sponsorship, 25(3), 541-559. [SSCI Q2, IF= 3.0; ABDC = B]
• Wang, F. J., Chiu, W.*, Tseng, K. F., & Cho, H. (In press). The roles of employee-employee collaboration and employee-customer collaboration in fitness service innovation: A comparison of frontline and non-frontline employees. International Journal of Sports Marketing and Sponsorship, DOI: 10.1108/IJSMS-12-2022-0206 (SSCI Q2, IF= 3.0 in 2023)
• Chiu, W., Badu-Baiden, F., & Cho, H. (2024). Consumers' intention to use online food delivery services: A meta-analytic structural equation modeling approach. International Journal of Consumer Studies, 48(3), e13052. [SSCI Q1, IF = 8.6; ABDC = A]
• Cho, H. & Chiu, W.* (2024). Does nostalgia promote personal growth and happiness? The case of field hockey in Singapore. Leisure Sciences, 46(4), 570–592. [SSCI Q2, IF= 2.2; ABDC = A]
• Won, D., Chiu, W.*, Lee, C., Bang, H., & Chen, L. (2024). Mandatory volunteerism: The role of perceived organizational support in perceived benefits and costs, and volunteer outcomes. Managing Sport and Leisure, 29(5), 851-868. [SCOPUS; ABDC = B]

Selected Professional & Community Services

• Associate Editor, International Journal of Sport Psychology (SSCI), 2023 – Present.
• Section Editor of Sport Management, Quarterly of Chinese Physical Education, 2025 -Present
• Editorial Board Member, International Journal of Sports Marketing and Sponsorship (SSCI), 2024- Present.
• Editorial Board Member, Journal of Marketing Management (SSCI), 2025- Present.
• Editorial Board Member, Humanities & Social Sciences Communications (SSCI). 2024 –Present
• Editorial Board Member, Korean Journal of Sport Science, 2021 – Present.
• Editorial Board Member, Research in Dance and Physical Activity, 2023 – Present.
• Panel Member, Learning Programme Accreditation for Higher Diploma in Leisure and Recreation Management by UOW College Hong Kong, for Hong Kong Council for Accreditation of Academic & Vocational Qualification March 4-5 2020
• Panel Member, Accreditation of Bachelor of Arts (Hons) in Sports Industry Management, Hong Kong Baptist University. December 2024
• “A strategic review and contemporary research on Hong Kong coach education and development system” Funded by Hong Kong Coaching Commitee (HK$ 500,000, Role: Principal Investigator)

Further Information

Link to personal homepage

Link to Google Scholar page

Modified Date: 29 Apr, 2026
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