Master of Professional Management in Global Business and Marketing

Lee Shau Kee School of Business and Administration Master of Professional Management in Global Business and Marketing  
PROGRAMME CODE
MPMGBMF
LANGUAGE
ENGLISH
STUDY DURATION
1-YEAR
2-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
PART-TIME, FACE-TO-FACE
 

PROGRAMME CODE

language
 

LANGUAGE

STUDY DURATION

MODE OF STUDY

 

MPMGBMF

 

ENGLISH


1-YEAR
2-YEAR


FULL-TIME, FACE-TO-FACE
PART-TIME, FACE-TO-FACE

 

PROGRAMME CODE

language

 

LANGUAGE

 

STUDY DURATION

 

MODE OF STUDY

 

MPMGBMF

 

ENGLISH


1-YEAR
2-YEAR


FULL-TIME, FACE-TO-FACE
PART-TIME, FACE-TO-FACE

About The Programme

This programme aims to deepen students’ understanding of the concepts, practices and techniques for conducting international business, while also focusing on marketing activities. It helps students strengthen their analytical and communication skills, and the ability to develop and make use of opportunities in an international business environment. Combining marketing and global business knowledge, MPMGBMF prepares graduates for professional and managerial positions across the marketing spectrum.

Programme Intended Learning Outcomes (PILOs)

  1. Critically evaluate the contemporary marketing and global business issues using relevant theories and practices.
  2. Apply global transferrable skills in international business and marketing to address opportunities and problems faced by global organisations.
  3. Formulate socially responsible and ethical strategies to deal with dynamic marketing and international business environment.
  4. Communicate effectively as a business executive with people in the same and different disciplines in the context of marketing and global business.

Entry Requirements

MPMGBMF applicants to the programme must satisfy the following entry requirement:

  • a recognised Bachelor’s degree; and
  • applicants must meet the following English language proficiency requirements if their Bachelor’s Degrees or equivalent qualifications did not adopt English as the medium of instruction.

Level 3 or above

In English Language Subject of the Hong Kong Diploma of Secondary Education Examination (DSE)

60 or above

In TOEFL – Paper-delivered test (all 3 skills combined)

550 or above

In TOEFL – Paper-based

79 or above

In TOEFL – Internet-based

6.0 or above

In IELTS

430 or above

In CET-6

 

 

OR equivalent

MPMGBMF applicants may also enter the programme through Pathway 1 if he/she meets the following entry requirement

  • a recognised Master’s degree in business or a business-related area (or its equivalent).

Programme Structure and Contents

Students pursuing this programme must successfully complete 36 credit-units* as follows:

(a) 18 credit-units

from compulsory courses

Course Code
Course Title
No. of Credit-units
BUS 8060BEF
Applied Business Project
12
DB 8075BEF
Digital Economy and Innovation
6

(b) 18 credit-units

from the concentration courses

Course Code
Course Title
No. of Credit-units
IB 8090BEF
International Management Strategy
6
IB 8094BEF
Management Issues for Global Managers
6
MKT 8041BEF
Innovative Marketing in a Dynamic World
6
MKT 8095BEF
Contemporary Issues in Marketing
6

Students pursuing the MPMGBMF programme through Pathway 1 must complete 24 credit-units, including 12 credit-units from BUS 8060BEF and 12 credit-units from concentration courses (6 credit-units from IB courses and 6-credit units from MKT courses respectively). (For details of Pathway 1, please refer to the Entry Requirements.)

In addition to the 36 credit-units (or 24 credit-units for Pathway 1), students will need to complete additional courses required by the School after assessing their academic backgrounds, results in the admission tests, language proficiency and other relevant factors in order to facilitate effective learning of Master’s degrees in business-related areas. The specific requirements will be stipulated in the offer letter.

DURATION OF STUDY

Full-time and part-time students can normally complete the Master’s programmes in 18 and 30 months respectively. The minimum study duration for full-time students of the Master’s programmes is 1 year. The minimum study duration for part-time students of the Master’s programmes is 2 years.

MODE OF STUDY

The courses in the programme will be taught through face-to-face mode. The programme will accept new students in the Autumn Term only.

LANGUAGE OF INSTRUCTION

The language of instruction for all courses of the programme is English.

Global Immersion Programme

In the era of globalisation, market opportunities and business operations are not restricted by national boundaries. B&A is committed to preparing students for challenges in the international business environment. In view of this, a Global Immersion Programme is designed to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become an empowered global citizen. The fees for the Global Immersion Programme will be HK$51,330^, which do not include air passage, food, accommodation and other incidental expenses. The tuition fees do NOT include the fees for the global immersion programme. The global immersion programme is compulsory for full-time students while optional for part-time students.

^ The fee is subject to annual review.

Admission-related Information

PROGRAMME AND APPLICATION FEES

Click here for the programme and application fees.

ADMISSION PROCEDURES

Click here for the admission procedures.

ADMISSION INTERVIEW ARRANGEMENT

Applicants who are deemed to have fulfilled the entry requirements will be invited to attend an admission interview. The interview will be conducted via Zoom. Candidates may be asked to discuss current affairs and/or case analysis for the assessment of their capabilities, such as analytical skills, adaptability, interpersonal skills, presentation skills, and their ability to form logical arguments.

APPLICATION DEADLINE

Deadlines applicable to all applicants (2023 Autumn Term)
  • 31 May 2023 (for non-local applicants requiring a student visa)
  • 31 July 2023 (for local and non-local applicants who do not require a student visa)
The application will be closed when all places are filled.

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Enquiries

About Admission Procedures

Admissions & Enrolment Team (Taught Postgraduate), Registry

About Programme

Lee Shau Kee School of Business and Administration