Staff Profile

Lee Shau Kee School of Business and Administration Key Staff Staff Profile
Dr. Lee Yee Sum Louisa 李綺芯博士
BSc (Hons) PolyU, MPhil PolyU, PhD James Cook University
Certified Hospitality Educator (CHE)
Head of Global Business and Marketing
Associate Professor
Lee Shau Kee School of Business and Administration


Dr Louisa Yee-Sum Lee graduated from James Cook University, Australia with a Doctor of Philosophy degree. Louisa is active in publishing research in international refereed journals, presenting at academic conferences and serving as ad hoc reviewer for academic journals. As for industry working experience, Louisa worked at an internationally acclaimed hotel in Hong Kong, Pacific Asia Travel Association in Thailand, and offered consultancy service to Tourism Port Douglas and Daintree in Australia. The research collaboration with international scholars, lecturing experience, supervision of master-degree student, and consultancy experience strongly reinforced her commitment in pursuing an academic career. Currently, she is a board member for The Asia-Pacific Council on Hotel, Restaurant & Institutional Education (APacCHRIE).


Teaching Areas & Research Interests

  • Cultural Heritage Management
  • Urban Tourism
  • Service Quality

Academic & Professional Experience

Research Grants

Are city tourism destinations prepared for the touristification of their intangible cultural heritage? (Principal Investigator) – Funded HK$540,600 by Faculty Development Scheme (FDS) of Research Grants Council (RGC), January 2019  – June 2021.


Book Chapter

Lee, L.Y.S. & Pearce, L.P. (2021). Creating an enabling tourism development environment: The future of Bangkok. In Dieke, P., King, B., & Sharpley, R. (Eds). Tourism in Development: Reflective Essays (pp.147-158). Wallingford, United Kindgom: CABI International.


Selected Publications

Journal Articles

  • Lee, L.Y.S. (2023). Fashioning tourism future for visiting large cities. Journal of Tourism Futures, 9(3), 381-392.
  • Lee, L.Y.S. (2022). Community of practice: The making of knowledge dynamic in intangible cultural heritage. International Journal of Culture, Tourism and Hospitality Research, 17(3), 338-350.
  • Prideaux, B., Lee, L.Y.S., & Tsang, N. (2018). A comparison of photo-taking and online-sharing behaviors of mainland Chinese and Western theme park visitors based on generation membership. Journal of Vacation Marketing, 24(1), 29-43.
  • Tsai, H., Hsu, C.H., & Lee, L.Y.S. (2017). A casino-induced satisfaction of needs: scale development and its relationship with casino customer loyalty. Journal of Travel & Tourism Marketing, 34(7), 986-1000.
  • Lee, L.Y.S. (2016). Hospitality industry web-based self-service technology adoption model: A cross-cultural perspective. Journal of Hospitality & Tourism Research, 40(2), 162-197.
  • Tsang, N., Lee, L.Y.S., & Qu, H. (2015). Service quality research on China's hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 27(3), 473-497.

Selected Professional & Community Services

  • Technical Advisor (Tourism), Employees Retraining Board
  • Board member, The Asia-Pacific Council on Hotel, Restaurant & Institutional Education
  • Editorial board member, Journal of Tourism Futures
  • Ad hoc reviewer for Tourism Management, International Journal of Hospitality Management, Journal of Hospitality & Tourism Research, Journal of Travel and Tourism Marketing, Asia Pacific Journal of Tourism Research and Journal of China Tourism Research
  • Youth Tourism Professional, Pacific Asia Travel Association

Modified Date: 06 Feb, 2024
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