Staff Profile

Lee Shau Kee School of Business and Administration Key Staff Staff Profile
Dr. Pigac Tilen 博士
BBA University of Zagreb, MA University of Zagreb, PhD CityU
Senior Lecturer
Lee Shau Kee School of Business and Administration


Dr Tilen Pigac has obtained his PhD in Strategic Management from City University of Hong Kong. His industry experience includes working for companies like Toyota, Coca-Cola and OnePlus/OPPO. His roles were diverse from leading teams developing conceptual vehicles at Toyota to overseeing global brand and campaign efforts at OnePlus/OPPO. During the course of his industry career, he has spent prolonged periods of time working across different geographies - from Mainland China to Japan to India and Europe gaining valuable insight and appreciation for what makes one succeed in cross-cultural organizations. 

Teaching Areas & Research Interests

  • Entrepreneurship
  • Digital Marketing
  • Online Marketplaces

Modified Date: 15 Aug, 2023
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