Staff Profile

Biography

Serene Wai Tsz Tse is an Assistant Professor in the Department of Global Business and Marketing at the Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University (HKMU). Prior to joining HKMU as a faculty member, she was an Associate Professor in the Tourism Department of Ningbo University in China. Serene completed her post-doctoral fellowship and doctoral studies at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University and earned her Master's degree from Nanyang Technological University in Singapore.

 

Teaching Areas & Research Interests

• Socio-psychology of Inter-group
• Destination marketing and management
• Attitude and behavior

Academic & Professional Experience

Research Grants

Principal Investigator (PI)

新文科背景下旅游管理(中外合作)专业融和 型教学体系改革 (Reform of the integrated teaching system of tourism management (Sino-foreign cooperation) under the background of new liberal arts) - Funded RMB40,000 by Department of Education of Zhejiang Province, January 2023 – January 2026 (Project Reference No.: jg20220179)

 

Selected Publications

Book Chapters

• Tse, W. T. S., & Tung, V. W. S. (2023). Assessing explicit and implicit stereotypes in tourism: Self-reports and implicit association test. In Methodological Advancements in Social Impacts of Tourism Research (pp. 78-100). Routledge.

Journal Articles

• Wu, M., Tse, W. T. S., & Tung, V. W. S. (2025). Enhancing intellectual experiences for users: a multidimensional model of humanoid service robots in hospitality and tourism. International Journal of Contemporary Hospitality Management, 37(6), 2003-2022.
• Tse, S. W. T., & Tung, V. W. S. (2025). Advocating Sustainable Tourism in China: A Transitory, Top‐Down Stakeholder Engagement Perspective. International Journal of Tourism Research, 27(3), e70034.
• Tse, S. W. T., & Tung, V. W. S. (2025). Understanding residents' attitudes towards tourists through implicit stereotypes. Journal of Hospitality & Tourism Research, 49(1), 99-116.
• Tse, W. T. S. (2024). Intergenerational knowledge sharing in sustainable tourism: social learning theory perspective. Asia Pacific Journal of Tourism Research, 29(11), 1369-1381.
• Zhu, F., Tsz Tse, S. W., & Sun Tung, V. W. (2024). Heterogeneity of tourists' destination brand experiences: A segmentation analysis. Journal of Vacation Marketing, 13567667241297321.
• Tse, S., & Tung, V. W. S. (2022). Understanding residents' attitudes towards tourists: Connecting stereotypes, emotions and behaviours. Tourism Management, 89, 104435.
• Tse, S., & Tung, V. W. S. (2022). Measuring the valence and intensity of residents' behaviors in host–tourist interactions: Implications for destination image and destination competitiveness. Journal of Travel Research, 61(3), 565-580.
• Tse, S., & Tung, V. W. S. (2021). Residents' discrimination against tourists. Annals of Tourism Research, 88, 103060.

Selected Professional & Community Services

• Editorial Membership for Annals of Tourism Research and Journal of Travel Research
• Ad Hoc Reviewer for International Journal of Contemporary Hospitality Management, Tourism Management, Journal of Sustainable Tourism, Journal of Hospitality and Tourism Research

Further Information

Link to Google Scholar page

Modified Date: 12 Sep, 2025
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