Staff Profile

Lee Shau Kee School of Business and Administration Key Staff Staff Profile
Dr. Ruiz Serrano Andres 博士
BA(Mktg) (Hons) UVM, BSc(Psych) ULA, MA UNAL, PhD CityU
Certificate in Global Business, Member of BGS
Senior Lecturer
Lee Shau Kee School of Business and Administration


Andres Ruiz Serrano is an academic and industry professional with a rich background in marketing, management and psychology. He holds a Bachelor's degree in Marketing with honours from Universidad del Valle de Mexico and a Bachelor's degree in Psychology with a minor in Clinical Psychology from Universidad Latinoamericana. His academic journey continued with a Master's degree in Management from Universidad Nacional de Colombia and culminated with a Ph.D. focused on strategic marketing from City University of Hong Kong.

Teaching Areas & Research Interests

  • Strategic Marketing
  • Strategic Management
  • Sustainability
  • Social Psychology

Academic & Professional Experience

His research is multifaceted, encompassing eight primary streams: sustainability, environmental technologies, social welfare, corporate and organizational management, strategic marketing and management, organizational studies, organizational behaviour and social psychology.

In academia, Andres has served in various positions, including Teaching Assistant, Senior Research Assistant, Lecturer and Private Tutor. His industry experience spans over six years, during which he held key positions such as Director of Marketing, Commercial Director, Public Relations and Marketing Manager, Project Manager and Business Consultant.

Some of his professional accomplishments include the development and execution of commercial and marketing strategies, media and advertisement campaigns, quality control programs and commercial plans for production and sales departments. He has also trained sales forces, coordinated public relations strategies and organized social and media events. His expertise extends across private companies, NGOs and the public sector.

Modified Date: 06 Oct, 2023
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