Staff Profile

Lee Shau Kee School of Business and Administration Key Staff Staff Profile
Dr. Kong Mei Chun Mimmy 江美珍博士
BSc (Hons) Cardiff, MSc PolyU, EdD NEU
Senior Lecturer
Lee Shau Kee School of Business and Administration

Biography

Dr. Mimmy Kong earned her Doctor of Education from Northeastern University, a Master of Science in Management from the Hong Kong Polytechnic University, and a Bachelor of Science in Business Management and Finance from Cardiff University. With many years of experience in higher education, she has taught a wide range of business management subjects, including strategic management, management information systems, and marketing.

Her research interests focus on strategic management, e‑learning, mobile learning, pedagogical innovation, and management information systems. Combining academic rigor with a passion for educational innovation, Dr. Kong is dedicated to advancing both business education and the integration of technology into teaching and learning.

Teaching Areas & Research Interests

  • Strategic Management
  • Management Information Systems
  • Marketing
  • Pedagogical Innovation

Academic & Professional Experience

Dr. Mimmy Kong earned her Doctor of Education from Northeastern University, a Master of Science in Management from the Hong Kong Polytechnic University, and a Bachelor of Science in Business Management and Finance from Cardiff University. With many years of experience in higher education, she has taught a wide range of business management subjects, including strategic management, management information systems, and marketing.

Her research interests focus on strategic management, e‑learning, mobile learning, pedagogical innovation, and management information systems. Combining academic rigor with a passion for educational innovation, Dr. Kong is dedicated to advancing both business education and the integration of technology into teaching and learning.

Selected Publications

Journal Articles

  • Lei, C. F., & Kong, M. M. C. (2026). Promotion Complexity and Consumer Confusion: Evidence of the Dark Side of Online Sales Events. International Journal of Consumer Studies, 50(3), e70210.
  • Poon, J. K. L. & Kong, M.C. (2016). Empirical Analysis of Factors Affecting E-Textbooks Adoption. International Journal of Educational Science and Research, 6(2), 35-42.

Modified Date: 01 Apr, 2026
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