Staff Profile

Lee Shau Kee School of Business and Administration Key Staff Staff Profile
Dr. Ji Li Jenny 吉莉博士
MSc with Distinction CityU
Ph.D. CityU
Senior Lecturer
Lee Shau Kee School of Business and Administration


Dr. Li (Jenny) JI is a Senior Lecturer at the Department of Global Business and Marketing at Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University. She completed her Ph.D. in Marketing at City University of Hong Kong. Her research interests include B2B marketing strategies (e.g., franchising) and digital marketing (e.g., influencer marketing, live streaming). 


Teaching Areas & Research Interests

  • B2B Channel Strategy (e.g. franchise)
  • Digital Marketing

Selected Publications

Journal Articles

  • Chen Xingyu, Li Ji, Ling Jiang, Justin T. Huang (2023). The Bright Side of Emotional Extremity: Evidence from Tipping in Live Streaming Platform. Information & Management, 60(1), 103726.
  • Wang, Jeff Jianfeng, Grünhagen, Marko, Li (Jenny) Ji, Xu (Vivian) Zheng (2020). Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising. Journal of Retailing, 96(4), 548-562.
  • Zheng, Xu (Vivian), Li (Jenny) Ji, and Chenting Su (2020). Mitigating the Negative Effects of Regional Clustering: The Roles of Governance Mechanisms. Journal of Retailing, 96(3), 434-444.
  • Jia, Fang Flora, Yang Zhilin, Li (Jenny) Ji, Shen Xu (2020). “Boss Ceiling Effect”: Brand Downgrading Consumption of Workplace Employees. Asia Pacific Journal of Marketing and Logistics, 32(7), 1589-1609.

Selected Professional & Community Services

  • Ad-hoc Reviewer, AMA Conference
  • Ad-hoc Reviewer, Journal of Business Research
  • Ad-hoc Reviewer, Journal of Brand Management

Further Information

Link to Google Scholar page

Modified Date: 26 Jan, 2024
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