Staff Profile

Biography

Dr. Huicai Gao is currently a senior lecturer at the Hong Kong Metropolitan University. She earned her PhD from The Hong Kong Polytechnic University, specializing in business intelligence and demand forecasting. She received her bachelor’s degree from Linyi University and holds two master’s degrees from Peking University and Singapore Management University. Her research applies big data and AI techniques to enhance business demand forecasting and survival analysis for small businesses, with strong implications for regional development and spatial planning strategies.

Teaching Areas & Research Interests

• Business Intelligence and Demand Forecasting
• Restaurant Survival Analysis and Prediction

Selected Publications

Journal Articles

• Li, H., Gao, H*., & Song, H. (2023) Tourism forecasting with granular sentiment analysis. Annals of Tourism Research, 103,103667
• Gao, H., Li, H., & Zhang, C. J. (2025). Time and feature varying tourism demand forecasting. Annals of Tourism Research, 112, 103959.
• Li, H., Bruce, X. B., Li, G., & Gao, H*. (2023). Restaurant survival prediction using customer generated content: An aspect-based sentiment analysis of online reviews. Tourism Management, 96, 104707.
• Li, H., Ji, H., Liu, H., Cai, D., & Gao, H. (2022). Is a picture worth a thousand words? Understanding the role of review photo sentiment and text-photo sentiment disparity using deep learning algorithms. Tourism Management, 92, 104559.
• Zhu, C., Fong, L. H. N., Gao, H*. (2022). When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention. Current Issues in Tourism, 1-15. 10.6.
• Cai, D., Li, H., Law, R., Ji, H., & Gao, H. (2024). What drives consumers to post more photos in online reviews? A trait activation theory perspective. International Journal of Contemporary Hospitality Management.

Further Information

Link to Google Scholar page

Modified Date: 29 Sep, 2025
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