Staff Profile

Lee Shau Kee School of Business and Administration Key Staff Staff Profile
Dr. Liaw Chya Yi Emily 廖佳儀博士
BBA NCCU, MS NUS, MS GaTech, PhD U of Western Ontario
Senior Lecturer
Lee Shau Kee School of Business and Administration


Chya-Yi Liaw is a faculty specializing in international business at the Lee Shau Kee School of Business and Administration. She earned her BBA from National Chengchi University, Master's degrees from National University of Singapore and Georgia Institute of Technology, and a PhD degree from Ivey Business School, University of Western Ontario. 

Prior to joining the school, she was on the faculty of City University of Hong Kong. She had managerial position in the supply chain industry before returning to school to pursue a PhD.

Teaching Areas & Research Interests

  • International Management Branding rights allocation; Entry mode choices; International hotel branding
  • Branding Rights Allocation
  • Entry Mode Choices
  • International Hotel Branding Issues

Academic & Professional Experience

Assistant Professor, City University of Hong Kong, Hong Kong

Management Specialist, United Parcel Service, Singapore

Selected Publications

Journal Articles

  • Chen, S. F., & Liaw, C. Y. (2020), “The Coincidence of Private Branding and Foreign Sourcing: Is There a Causality Direction?” Journal of Business Research, 108: 268–276.

Modified Date: 23 Feb, 2023
Edit Profile