Staff Profile

Lee Shau Kee School of Business and Administration Key Staff Staff Profile
Ms. Lau Choi Ping Sara 劉彩萍女士
Senior Lecturer
Lee Shau Kee School of Business and Administration


Ms. Sara Lau obtained her Bachelor of Business Administration (Honors) in Human Resources Management and Master of Philosophy from HKBU. Ms. Sara Lau has extensive teaching experience at undergraduate levels in strategic management, international management, services marketing and marketing communication.  Her research interest mainly focuses on the areas of strategic management, services marketing and relationship marketing.

Teaching Areas & Research Interests

  • Strategic Management
  • Services Marketing
  • Relationship Marketing

Selected Publications

Journal Articles

  • Hui, R. T. Y., Law, K. K., Lau, S C. P. (In press). Online or Offline? Coaching Media as Mediator of the Relationship between Coaching Style and Employee Work-related Outcomes. Australian Journal of Management.

Modified Date: 15 Feb, 2023
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