IIBG Symposium 2022

Putting Purpose at the Centre of Business:
Challenges, Opportunities and the Road Ahead

2 December 2022

Keynote Speakers

Keynote Speech
Thriving: From Sustainability Spin to Net Positive Impact

Professor Wayne Visser

Professor of Integrated Value & Chair of Sustainable Transformation, Antwerp Management School
Fellow, University of Cambridge Institute for Sustainability Leadership
Founder & Director, CSR International and Kaleidoscope Futures

Prof Wayne Visser is a globally recognized Cambridge “pracademic.” An idea-monger, storyteller, and meme weaver, he is the author of 41 books, including Thriving: The Breakthrough Movement to Regenerate Nature, Society, and the Economy (Fast Company Press, 2022). His work as a champion for thriving, strategy analyst, sustainability academic, documentary filmmaker, and professional speaker has taken him to more than 75 countries. He has been listed as one of the world's top 10 most influential faculty thinkers on social media on issues of responsible business (by University of Bath #thinklist), and a top 100 thought leader in trustworthy business (by Excellence and Trust across America).


Prof Visser currently serves as head tutor, fellow, and lecturer at the University of Cambridge Institute for Sustainability Leadership, as well as professor of Integrated Value at Antwerp Management School, where he holds the world's first academic chair in sustainable transformation, supported by BASF, Port of Antwerp, and Randstad. He is also a director of the think tank and media company Kaleidoscope Futures and founder of CSR International, and Global Advisory Board member of Asia-based BCorp, IMPACTO. Previous roles include director of Sustainability Services for KPMG and strategy analyst for Capgemini in South Africa.


Prof Visser's film, Closing the Loop, was the world's first feature length documentary on the circular economy. Besides work, Wayne is a biophile—a lover of nature—with a penchant for shinrin yoku, forest bathing. He is also a diarist, having kept a journal for more than 30 years, and a poet with seven volumes of published poetry. He lives with his wife, Indira, in Norfolk, England.

The future will be better than you think. The purpose of business is not profits or shareholder returns or even sustainability. Companies exist to make a positive impact in the world, to ensure that nature, society and the economy all thrive. In his talk, Dr Visser will make the case for business shifting towards strategies for thriving that help the world to make six great transitions, from breakdowns in nature, society and the economy to breakthroughs and market opportunities. He will show how the science of complex living systems gives us six principles to test our strategies, campaigns, brands and projects, to determine whether they are contributing to breakdown or breakthrough; to systemic collapse or thriving. Throughout, he will share examples of how net positive, regenerative strategic goals bring innovation, transformation and hope.

Keynote Speech
Sustainability: Opportunities and Challenges, and the Road Ahead

Ms Jasmine Lee

Managing Partner, EY Hong Kong and Macau

Jasmine is the Managing Partner of the EY member firms in Hong Kong and Macau, overseeing all aspects of business operations in these locations.


With over 25 years of experience, Jasmine has acquired deep expertise working with Hong Kong and mainland Chinese financial institutions on an array of assurance, strategy and consulting services, leading business growth and optimization initiatives for major financial services companies across Mainland China and Hong Kong.


Previously Jasmine led the firm's Financial Services Practices in Hong Kong. She has led many significant business enhancement efforts for Hong Kong and Macau financial institutions with substantial exposure to China market and has advised senior management on topics pertaining to strategy, mergers and acquisitions, regulatory development and operational transformation.


Jasmine is also one of the lead partners in the EY China Overseas Investment Network, actively connecting Chinese financial institutions with the global financial services network and advising on outbound investment and acquisition opportunities.


Jasmine is a keen advocate of innovation. She leads a strong and professional team with a great wealth of experience, supporting financial institutions to deliver digital and virtual banking services and promoting fintech and innovation in Hong Kong.


She is a champion of greater integration and cooperation within the Greater Bay Area (GBA). She spearheads the EY Greater Bay Area Center of Excellence to help clients succeed in capturing the vast opportunities in GBA. She is also a committee member of the GBA Committee of the Hong Kong Institute of Certified Public Accountants (HKICPA).


Jasmine is passionate about and active in supporting the development of accounting professionals in Hong Kong. She is a Council Member of the HKICPA, a committee member of the Professional Development Committee and the Registration and Practising Committee of the Institute, and a member of the Hong Kong Academy of Finance, the Accounting Development Foundation, the Association of Women's Accountant Member and The Society of Chinese Accountants & Auditors.

In the keynote speech at the Symposium, EY will take the opportunity to talk about the important topic of sustainability, which is currently prioritized agenda of all stakeholders, including governments, regulators, companies' c-suites and investors.


The journey to achieving a more sustainable future for us is not straightforward and easy. Whilst there're enormous opportunities, there are also significant challenges, and the road ahead for advancing the sustainability agenda can only be achieved through collective efforts. Jasmine Lee, Managing Partner of EY Hong Kong and Macau, will explore together with all the participants on the opportunities, challenges and the future plan of sustainability in her 50 minutes keynote speech.

Panelists and Moderator

Panel Discussion I
Topic: Sustainability in Action: Business Innovations for Achieving Net Zero

Dr Edmund Lee

General Manager & Head of Group ESG Initiatives, Gold Peak Technology Group Limited

Dr Edmund Lee is General Manager & Head of Group ESG Initiatives of Gold Peak Technology Group Limited. He is the former Executive Director of Hong Kong Design Centre, the HKSAR Government's strategic partner on design dedicated to raising Hong Kong's profile as a design hub and driving value creation through design and innovation.


Dr Lee has extensive management experience from across the private and public sectors, and a broad network across the business, creative and innovation ecosystems. He is a Companion of Chartered Management Institute and a Fellow of the Royal Society for the Encouragement of Arts, Manufacturers and Commerce.


Trained as a biotechnologist with PhD from King's College London and MBA from Warwick Business School, Edmund has emerged as a public-sector entrepreneur, a change champion, a design advocate and a Listco executive. He has also completed executive education in Sustainable Leadership & ESG Investing, Design, Smart City, Blockchain, Corporate Governance and Non-profit Management from globally renowned institutions.

Panel Discussion I
Topic: Sustainability in Action: Business Innovations for Achieving Net Zero

Ms Theresa Tang

Head of Business, Maxim's Cakes and Other Subsidiary Brands, Maxim's Group

Theresa is Head of Business at Maxim's Cakes & Other subsidiary Brands of Maxim's Group. She is a dynamic, results-driven sales strategist with more than 20 years of record of achievements and demonstrated success driving double-digit revenue growth while providing visionary sales leadership in China, Taiwan and Hong Kong.


Theresa is tenacious in building new business, securing customer loyalty, and forging strong relationships with business partners. She combines business acumen with innate leadership abilities to recruit, build and retain top-performing sales and marketing teams. She has pioneered product positioning strategies and marketing plans. Prior to joining the Maxim's Group, Theresa was Retail Senior Director at adidas (Hong Kong) Limited and Assistant General Manager of Moiselle (China) Limited.

Panel Discussion I
Topic: Sustainability in Action: Business Innovations for Achieving Net Zero

Ms Venisa Chu

Regional Sustainability Director – APAC, L'Occitane Group

Venisa leads L'Occitane Group's sustainability transformation in Asia Pacific focusing on its 3 priorities of climate, biodiversity and diversity and inclusion. She is responsible for crafting APAC's strategy to align with the Group's ambition to be B Corp certified by 2023. With over 15 years of experience in sustainability, real estate, and technology sectors, her expertise lies in stakeholder engagement, business operations and strategy, and risk mitigation covering markets in North America and Asia. 


Venisa holds a Bachelor of Applied Science (Electrical Engineering) from the University of Toronto and a Master of Business Administration from the Hong Kong University of Science and Technology. 

Panel Discussion I
Topic: Sustainability in Action: Business Innovations for Achieving Net Zero

Mr Victor Chang

Executive Director, Wong's Kong King International (Holdings) Limited
President, WKK Distribution Limited

Victor is Executive Director and President of WKK Distribution Limited, and also Director of TKK, a subsidiary of the Company listed in Taiwan. He joined WKK Group in 2004, and he is responsible for formulating the sales and marketing strategy and overseeing the development of new business. 


Victor is actively engaged in social community activities. He carries various titles at notable associations including Member of Jiangxi Committee of The Chinese People's Political Consultative Conference, President of Lions Club of Metropolitan Hong Kong and Standing Committee Member of Jiangxi Chinese Overseas Friendship Association.


Victor holds a bachelor's degree in Commerce (Accounting & Finance) from Monash University of Melbourne, and a master's in business administration degree from City University of Hong Kong.

Panel Discussion I
Topic: Sustainability in Action: Business Innovations for Achieving Net Zero

Mr Paul Pong

Managing Director, Pegasus Fund Managers Ltd

Paul is Managing Director of Pegasus Fund Managers Limited, which he founded in 1990.  He has worked in the fund management industry for over 30years with solid experience in wealth management and fund management with a global perspective.  Apart from being a fund manager, he was appointed as the Advisor of several fund management companies in PRC, Director of European value funds and hedge fund companies.


He specializes in investment and analyzing the development trends of various industries, markets and economies from a micro and macro perspective.  He is also a well-known figure who always gives professional financial critics and comments in many leading media in HK, Mainland China and Asian region as well as a columnist of the Hong Kong Economic Journal. 


Moreover, Paul is committed to enhance the academic standards and certification of global professional qualification of financial practitioners.  He co-founded The Institute of Financial Technologists of Asia, Hong Kong Institute of Financial Analysts and Professional Commentators, The Institute of ESG & Benchmark and The Institute of Financial Planners of HK.


Paul actively involves in the public services of the financial sector and makes constructive suggestions.  Currently, his public services include Securities & Futures Commission, Hang Seng Indexes Co Ltd, Hong Kong Academy of Finance, Asian Financial Cooperation Association, City University of Hong Kong and Hong Kong Baptist University.

Panel Discussion II
Topic: Narrative Change from Risk Mitigation to Opportunity Capture: Opportunities for Startups and SMEs

Mr Andrew Tsui

CEO & Co-founder, Rooftop Republic

Andrew embarked on the journey of impact entrepreneurship and urban farming since 2012 following a decade of professional experience harnessed from serving in Public Services in Singapore, Business Development and Asset Management in the Hong Kong and China markets respectively.


He co-founded Rooftop Republic Urban Farming in 2015, a HKSAR award winning startup that aims to enhance city liveability and strengthen urban community resilience and wellbeing through pioneering an innovative Urban Farming As A Service model. Enabled with technology, his team aims to scale a decentralised circular food system among cities that restores the planet, reconnects the people and rejuvenates the soul.


Andrew has also been a TedX speaker, guest lecturer, mentor and moderator on ESG, Urban Farming, Circular Economy and Business Model Innovation fields. He holds a bachelor with honours degree in Civil Engineering from the National University of Singapore and graduated from the Executive MBA programme of the Chinese University of Hong Kong in 2013.

Panel Discussion II
Topic: Narrative Change from Risk Mitigation to Opportunity Capture: Opportunities for Startups and SMEs

Ms Helen Chan

Head of Client Experience, Urban Spring

Helen Chan joined Urban Spring in 2015 since it established, she is currently the Head of Client Experience. Prior to this role, she looked after the business development and marketing areas of the company, building alliances and partners to amplify the impact of smart, IoT driven and sustainable solutions to replace disposable bottled water. 


Helen is a strong believer in purpose-driven business to change the world. With her profound experience in the adverting agencies in Hong Kong as Regional Creative Director and extensive skills gained while working in the international NGO, Habitat for Humanity as Marketing and Event Lead, she is able to master the balance of interests in both commercial and non-profit worlds. 


Helen was a part-time lecturer of School of Communications at Hong Kong Baptist University, teaching Corporate Social Responsibility and Staff Engagement in 2018 and 2019. This is a valuable experience for Helen to bring real business experience to students beyond textbooks. 


Her diverse hobbies reflect her active personality, she is an amateur tailor in upcycling clothing and accessories design, a singing bowl and meditation practitioner and a volunteer house-builder.

Panel Discussion II
Topic: Narrative Change from Risk Mitigation to Opportunity Capture: Opportunities for Startups and SMEs

Mr Yauhing Yu

Operation Manager, Prozparity International Energy Group Ltd

Hing has a decade of experience in energy and environmental sector in Asia-Europe as a technopreneur and engineer, participated in more than 5 GW of renewable energy projects and owning 2 patents. The background of Hing is the nexus of energy and international relations, with strong skill set in balancing product/tech and market needs, he is enthusiastic in cross-disciplinary analysis while coming up with ideations to old problem.


His academic background covers energy, environmental protection, international development while graduated in the Hong Kong Polytechnic University, as well as in CIFE EU-institution with studies in Turkey, France, Germany, and other EU member states.


Immersed in international environment, he was a former UN-IPCC 6th assessment report specialist while actively participating in global youth initiatives. He worked in international companies/institutions such as Wood Group, Leighton Group, UN environment, and was awarded by European Energy Exchange for his excellent analysis on China-EU carbon trading. Hing speaks Cantonese, Mandarin, English, with acquaintance on Russian and Japanese.


Aiming for promoting development of energy industry through entrepreneurship & demand-based execution, he believes that success comes from innovations and innovations come from interactions.

Institute of International Business and Governance

Hong Kong Metropolitan University

© 2022 by Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University. All Rights Reserved.