Introduction to Marketing

Office for Advancement of Learning and Teaching Home Learning Support Course Material Distribution (For Distance Learning Programmes) Material delivery schedule (part-time [distance learning] programmes) Material Delivery Schedule (2025 Summer Term) Lee Shau Kee School of Business and Administration Introduction to Marketing
MKT B250 Introduction to Marketing
Mailing Item Distribution/posting date
1
  • Course Guide
  • Study Guide Units 1–5
  • Readings for Unit 1 and Unit 5
  • Custom textbook MKT B250 Introduction to Marketing
Distribution date: 24/5/2025 - 30/5/2025