Introduction to Marketing

Office for Advancement of Learning and Teaching Home Learning Support Course Materials Distribution (For Distance Learning Programmes) Material delivery schedule (part-time [distance learning] programmes) Material Delivery Schedule (2022 Summer Term) Lee Shau Kee School of Business and Administration Introduction to Marketing
MKT B250 Introduction to Marketing
Mailing Items Collection/Posting Date
1
  • Introduction to the Online Learning Environment (OLE)
  • Notice on IT resources and information booklets
  • MKT B250 set textbook: Principles of Marketing: An Asian Perspective
  • The following booklets:
    • Course Guide
    • Study Units 1–5
    • Readings (Units 1 & 5)
Posting Date: 23/05/2022