Certificate in Marketing

Regulations for the Certificate in Marketing

Programme Information for New Students

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These regulations are made under paragraphs 1 to 4 of the Regulations for the Award of Sub-degree Qualifications (Sub-degrees).

In these regulations definitions shall apply as in the Regulations for the Award of Sub-degree Qualifications and in the Interpretation Section of the Academic Rules and Regulations.

Certificate in Marketing (CMKT) (See Note 6)
1.	To be eligible for the award of the Certificate in Marketing, a student shall:
	a)	comply with the Regulations for Admission, Registration and Maintenance of Status; and
	b)	comply with the Regulations for the Award of Sub-degree Qualifications(Sub-degrees); and
	c)	obtain at least 30 credits in courses prescribed by the regulations.
2.	For the Certificate in Marketing, the University has prescribed that a student must successfully complete 30 credits from courses in Table 1.

Table 1

Course Code	Course Title	Credits
Foundation level
BUS B103 ^1,3	English and Communications for Business I	5
BUS B191C ^1,4	Business Relations and Communication I	5
Middle level
MKT B250 ¹	Introduction to Marketing	5
Higher level
MKT B363 ^1,2	Consumer Behaviour	5
MKT B365 ¹	Services Marketing	5
MKT B366 ^1,2	Marketing Communications	5

Notes:

Courses form excluded combinations with other courses. Only one of the courses of the excluded combinations can count towards an OUHK award. Students should refer to the attached list for details.
MKT B361 has been replaced by MKT B363 and MKT B366. If students have successfully completed MKT B361, they are deemed to have satisfied the requirements for MKT B363 and MKT B366.
If students have successfully completed BUS B100, they are deemed to have satisfied the requirements for BUS B103.
If students have successfully completed BUS B190C, they are deemed to have satisfied the requirements for BUS B191C.
Courses presented in full time face-to-face mode are identical to courses with the same course code but without the suffix “F”. Students who have successfully completed courses presented in full time face-to-face mode are not allowed to take the same courses in the distance learning mode, and vice versa.
The Certificate in Marketing programme will be phased out with effect from Autumn 2017 term. The last conferment of the programme will be December 2020.

October 2017