SPM 8012BEF
SPM 8012BEF |
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Global Sports Marketing |
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Course Coordinator:
Dr Oh Young Suk, BSc, MSc (Seoul National University); PhD (Clemson University)
Course Developers:
Excluded Combinations
SPM 8012BCF
Aims
This course aims to equip students with a comprehensive knowledge of the sports industry and its evolution. It covers the transformative power of sports in society, governance, the business of global sports and entertainment, participatory sports, the role of sports in urban environments, and effective sports branding and sponsorship strategies. Through this course, students will develop the skills and knowledge necessary to navigate and excel in the dynamic field of sports marketing.
Contents
This course covers the following topics:
Learning support
A total of 45 contact hours across one term, consisting of two three-hour lectures, four three-hour tutorials, and nine three-hour field study.
Assessment
The continuous assessment of this course accounts for 100% of the course score. It consists of two written assignments (70% in total), one compulsory oral presentation (20%), and class participation (10%). Students are required to complete their assignments using word processing software (such as Microsoft Word) and submit assignments via the Online Learning Environment (OLE).
Online requirement
The course is supported by the Online Learning Environment (OLE). Students can find the latest course information from the OLE. Through the OLE, students can communicate electronically with their tutor and the Course Coordinator as well as other students. Course materials are available in print form but students can also access them online. To access the OLE, students will need to have access to the Internet. The use of the OLE is required for the study of this course.
Equipment
Students will need access to a personal computer with an Internet connection.
Set book(s)
There are no set books for this course.
