Social Psychology: Theories and Applications

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PSYC 4021AED

Course Guide
Social Psychology: Theories and Applications

PSYC 4021AED

Course Guide

Social Psychology: Theories and Applications

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Course Coordinator:

Dr Vivian Tsang Hiu-ling, BSSc (HKBU); MPhil, PhD (CUHK)

Course Developers:

Dr Sammy Ho; Dr Leung Yin-ting

Advisory Prerequisite(s)

PSYC 2028AED

Excluded Combinations and Courses Not Allowed to be Taken Again

PSYC A307 and PSYC A317C

Aims

This course aims to provide students with the conceptual tools to grasp and analyse the underlying and unifying principles for social behaviour. Alongside the coverage of classical and contemporary research, everyday applications will be discussed. Through an independent research project, students will apply what they have learnt to develop effective arguments based on a critical review of relevant literature and to gain insights into people's behaviours and mental processes. It is hoped that students will develop a thoughtful understanding of the factors that influence social behaviours.

Contents

  • What is social psychology
  • Doing social psychology research
  • The social self
  • Emotion and affect
  • Perceiving persons
  • Stereotypes, prejudice and discrimination
  • Attitudes
  • Conformity
  • Group processes
  • Attraction and close relationships
  • Helping others
  • Aggression
  • Applying social psychology to law
  • Applying social psychology to business
  • Applying social psychology to consumer behaviour
  • Applying social psychology to the environment

Learning support

Students can consolidate their knowledge by attending 12 tutorials (two hours each) and three supplementary lectures (two hours each).

Assessment

Students' performance will be evaluated by a final examination (40%) and continuous assessment in terms of two written assignments (20%) and an independent research project (40%). Students need to obtain the passing mark in both the continuous assessment and the final examination in order to pass the course.

Online Requirement

Students are required to submit assignments via the Online Learning Environment (OLE).

Set Book(s)

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