Contemporary Issues in Marketing

MKT 8095BEF

Course Guide

MKT 8095BEF

Course Guide

Contemporary Issues in Marketing

Course Start Date

N/A

Course Level

N/A

Length in Terms

N/A

Credits

N/A

Language

N/A

Fees ($) (including lab fees)

N/A

Future Terms

Quota and Schedule

Course Start Date	Course Level	Length in Terms	Credits	Language	Fees ($) (including lab fees)	Future Terms
N/A	N/A	N/A	N/A	N/A	N/A

Quota and Schedule

Course Coordinator:

Dr Tian Vane Ing, BBA, MPhil, PhD (CUHK)

Aims

This course aims to examine contemporary marketing issues with respect to technology advances, their impact on traditional methods of marketing and the related business functions.

Contents

The course covers the following topics:

Philosophy and marketing orientation
Marketing research and analysis
Marketing mix strategies
Marketing performance
Sustainable marketing

Contact hours

A total of 45 contact hours across one term, including 11 three-hour lectures and four three-hour tutorial classes.

Assessment

The assessment of the course is based on three assignments, one oral assessment (compulsory assignment) and class participation. The assignments account for 70% of the total course score, the oral assessment accounts for 20%, and class participation accounts for the remaining 10%. Students are required to submit assignments via the Online Learning Environment (OLE).

Equipment

There are no set books for this course.

Set book(s)

There are no set books for this course.