Strategy for Competitive Advantage

MGT 8020BEF

Course Guide

MGT 8020BEF

Course Guide

Strategy for Competitive Advantage

Course Start Date

N/A

Course Level

N/A

Length in Terms

N/A

Credits

N/A

Language

N/A

Fees ($) (including lab fees)

N/A

Future Terms

Quota and Schedule

Course Start Date	Course Level	Length in Terms	Credits	Language	Fees ($) (including lab fees)	Future Terms
N/A	N/A	N/A	N/A	N/A	N/A

Quota and Schedule

Course Coordinator:

Dr Danny Ng, B.IT (QUT, Australia); MBA (Edith Cowan University, Australia); PhD (Edith Cowan University, Australia); MAHRI (Aust)

Excluded Combinations

ACY 8009BEF; MGT 8015BED; MGT 8015BEF; MGT 8020BCD; MGT 8020BCF; MGT 8020BED

Courses Not Allowed to be Taken Again

MGT 8020BED

Aims

This course aims to help students in understanding the key concepts in strategy and apply these concepts in real business situations for effective strategic management. The course focuses on exploring how an organisation in a complex and changing environment can assess its operating environment, identify its resources, capabilities and competitive advantages, pinpoint its market position, develop strategic alternatives, evaluate and choose from strategic alternatives, and implement its chosen strategy to achieve its mission and create competitive advantage.

Contents

This course covers the following topics:

Core issues and analytical framework
The external environment and Industry evolution
The internal profile and competitive advantages
The external-internal integration
Strategic positioning and business model
Corporate strategy (Diversification vs specialisation)
International/Global strategy (Re-globalisation)
Platform and ecosystem (Digital transformation)
Innovation and entrepreneurship (Organisational learning)
Strategic execution (Structure and process)
Leadership (Vision and change)
Corporate culture (Paradoxical balancing)
Corporate governance (Stakeholders)

Learning Support

A total of 45 contact hours across three terms, consisting of 11 three-hour lectures and four three-hour tutorial classes.

Assessment

The continuous assessment portion of the course accounts for 40% of the total course score, while the final examination accounts for the remaining 60% of the total course score.

Students are required to submit assignments via the Online Learning Environment (OLE).

Set book(s)

Hill, C W L, Jones, G R and Schilling, M A (2020) Strategic Management: An Integrated Approach, 13th edn, South Western Publishing, Cengage Learning.