Course Coordinator: Dr Samuel Choi, BCompSc (Hons), MSc (Manitoba, Canada); PhD (HKUST)
Course Developer: Jenny N Lim, Consultant
You are advised to have already studied BIS B121 or BIS B123.
This course aims to provide learners with the basic knowledge of computer networking technology and EC, especially the growing importance of the relationship between them. In addition, from a practical standpoint, the course strives to develop in learners the capability to apply this knowledge towards analysing specific business organizations. Ultimately, as a result of this course, the learners should be able to identify and evaluate alternative networking/EC solutions (and strategies) to achieve organizational effectiveness and competitive advantage.
This course covers the following topics:
Introduction to electronic commerce
Network security and EC payments
Business-to-consumer (B2C) e-commerce
Business-to-business (B2B) e-commerce
Marketing and advertising in e-commerce
Planning EC systems
Implementing and managing EC systems
There will be ten two-hour tutorials.
There are three assignments and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).
This course is supported by the Online Learning Environment (OLE). You can find the latest course information from the OLE. Through the OLE, you can communicate electronically with your tutor and the Course Coordinator as well as other students. Course materials are available in print form but you can also access them online. To access the OLE, students will need to have access to the Internet. The use of the OLE is required for the study of this course.
Students will need to have access to a Windows-based personal computer with an Internet connection.
Turban, E, King, D, Lee, J, Liang, T and Turban, D (2012) Electronic Commerce 2012: A Managerial and Social Networks Perspective, 7th edn, Prentice Hall.