Business and Entrepreneurship Project

Course Coordinator: Lau Kin Wai, BA (CityU); PhD (CityU); EHKIM

Aims
This course is designed to enhance students' skills in developing a business plan in a professional manner.

Upon completion of the course, students should be able to:

• apply and synthesize theories, concepts and techniques from functional areas of strategic management, finance, accounting, marketing and operations management in the context of new venture development;
• demonstrate the practical skills in researching, planning and developing a business proposal for a new venture;
• write an effective business proposal; and
• communicate business ideas in a professional manner.

Contents
The course covers the following topics:

• Identifying a business idea to be studied
• Identifying the relevant theories and concepts for exploring and analysing the business idea
• Conducting preliminary research and analysis
• Refining and framing the business idea to be studied and develop a detailed investigation strategy and plan
• Conducting the investigation and analysis
• Developing marketing, operational and financial plans for the business idea
• Evaluating the plans and conclusion
• Reflecting on the business theories and entrepreneurship practices
• Writing a business plan
• Making an oral presentation

Contact hours
There will be a total of twelve lecture hours with consultation hours over three terms.

Assessment
The assessment for this course comprises four written assignments, class participation and one oral presentation (compulsory assignment). The written assignments account for 70% of the total course score, class participation accounts for 10% and the oral presentation 20%. All of the written assignments and the oral presentation are individual assessments. Students are required to submit assignments via the Online Learning Environment (OLE).

Equipment
Students will need access to a personal computer with an Internet connection.

Set book(s)
There are no set books for this course.