{"id":38671,"date":"2021-12-02T15:38:42","date_gmt":"2021-12-02T07:38:42","guid":{"rendered":"https:\/\/www.hkmu.edu.hk\/sao\/?page_id=38671"},"modified":"2021-12-02T15:46:52","modified_gmt":"2021-12-02T07:46:52","slug":"candice-choi-ka-yu-catalina-yang-chi-lam","status":"publish","type":"page","link":"https:\/\/www.hkmu.edu.hk\/sao\/student-stories\/candice-choi-ka-yu-catalina-yang-chi-lam\/","title":{"rendered":"Candice Choi Ka Yu \/ Catalina Yang Chi Lam"},"content":{"rendered":"\t\t
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Primarily, we had to focus on translation, which gave us solid work experience to be included in our CVs. But it was also a chance to strengthen our technical competencies, and the additional market research tasks let us show our versatility.
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The COVID-19 pandemic meant that Candice Choi and Catalina Yang had to do a long-distance, or remote, internship with Gateway Consulting Limited of Istanbul, Turkey. The strategy and investment consultancy engaged the pair to work on a global promotion and marketing programme for its soon-to-be-launched human resources management system (HRMS) mobile app. Their part of the campaign primarily targeted the mainland China market, where the HRMS app, featuring multiple AI-powered functions for staff roster planning, leave applications and payroll management, was expected to attract plenty of interest. \u201cBased on the original content written in English, we worked on the Chinese version of the marketing materials, translating the text into simplified Chinese characters.\u201d Choi says.<\/p>

\u201cWe worked very well as a team,\u201d Yang recalls. \u201cWe simply split up the translation jobs equally and supported each other. For instance, when Candice did the translation, I would do the proofreading.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The more challenging part of the project was doing in-depth market research. The objective there was to look into product-specific areas, comparing apps which might compete with HRMS, assessing the prospects for future market development, and looking at investment cycles. \u201cAlthough I had taken a marketing course, it only scratched the surface,\u201d Choi says. \u201cWhen I encountered unclear parts, I would consult with Catalina. We would then talk to our supervisor in Istanbul for further guidance after coming to a mutual understanding.\u201d<\/p>

\u201cTo ensure nothing was lost in the long-distance verbal communication, our supervisor often provided recaps of our discussions in clear and concise bullet points.\u201d Yang says.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The pair agree that the project was an eye-opening experience for them in a number of ways. \u201cPrimarily, we had to focus on translation, which gave us solid work experience to be included in our CVs,\u201d Choi says. \u201cBut it was also a chance to strengthen our technical competencies, and the additional market research tasks let us show our versatility. And by successfully accomplishing each of the tasks, we should have more career options in future.\u201d<\/p>

Yang adds that the experience taught them about the workplace competencies and the importance of good communication skills. \u201cThis internship gave us practical experience of using English to communicate in a workplace setting, which is different from casual conversation because workplace communication requires a much higher level of clarity.\u201d Yang says.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Primarily, we had to focus on translation, which gave us solid work experience to be included in our CVs. But it was also a chance to strengthen our technical competencies, and the additional market research tasks let us show our versatility. The COVID-19 pandemic meant that Candice Choi and Catalina Yang had to do a...<\/p>\n","protected":false},"author":337,"featured_media":0,"parent":18895,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"yoast_head":"\nCandice Choi Ka Yu \/ Catalina Yang Chi Lam - Student Affairs Office - Hong Kong Metropolitan University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hkmu.edu.hk\/sao\/student-stories\/candice-choi-ka-yu-catalina-yang-chi-lam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Candice Choi Ka Yu \/ Catalina Yang Chi Lam\" \/>\n<meta property=\"og:description\" content=\"Primarily, we had to focus on translation, which gave us solid work experience to be included in our CVs. 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